Tennant Consulting, a Silicon Valley Based Management Consulting firm trusted by over 40 cloud computing, software, and technology companies to provide growth focused strategic marketing consulting services, announced its 10 year anniversary.
The celebrate, the company is offering a 2012 annual business planning guide for startup to mid-size technology companies, which provides a framework to develop an action plan for growth in 2012, available for free of charge.
"The decade mark offers an opportunity to reflect on all those who have helped shape the success of Tennant Consulting -- especially our clients. Working closely with many technology and software industry leaders in Silicon Valley, we've learned and practiced that any business can grow through a tireless focus on solving their customers' biggest problems better than anyone else," says Steve Tennant, Managing Director of Tennant Consulting.
Founded ten years ago with a vision to become the leading strategic marketing consulting firm to technology companies in the San Francisco bay area and around the world, Tennant Consulting provides product management, marketing, alliance, and business planning services to help high tech businesses accelerate growth. The firm has helped numerous industry leaders and Sillicon Valley startups including Calypso Technology, Cisco Systems, Emagia, MedeFinance, Planitax, Tidebreak Software, Technology Ventures Corporation and Vendavo become more successful and customer-centric.
"In a time when economic and technical trends are reshaping market winners and losers, software and technology companies need to drive a smarter, more customer-focused agenda. Tennant Consulting has been helping technology companies capitalize on these trends for the last 10 years through one simple concept: understand your customers' most important challenges, and align your company to solve them better than anyone else," says Steve Tennant.
To learn more, download the 2012 annual business planning guide or visit www.tennantconsulting.com.
About Tennant Consulting
Tennant Consulting provides marketing and management consulting services to technology companies located in the San Francisco Bay Area's Silicon Valley and around the world.
Steve Tennant is Managing Director of Tennant Consulting, with over 25 years of IT, strategic marketing and alliance experience, including executive roles at PeopleSoft, Andersen Consulting and several Internet and SaaS startups. He is a frequent speaker and lecturer at UC Berkeley's Haas School of Business, Stanford's Continuing Studies program, Software Developer's Forum, SVASE and TVC. His work has been featured in the Wall Street Journal, Business Week and Entrepreneur Magazine.
Showing posts with label Marketing Consulting. Show all posts
Showing posts with label Marketing Consulting. Show all posts
Wednesday, January 18, 2012
Thursday, July 7, 2011
Kennedy Research Names ZS Associates' Healthcare Practice as a Top Provider of Marketing & Sales Services to the Industry
Kennedy Consulting Research & Advisory identified global consulting firm ZS Associates as one of the world's top marketing and sales consulting firms serving the healthcare industry.
In its "Healthcare Consulting Marketplace 2010-2013" report released this spring, the market intelligence firm known for its research for and about the management and IT consulting professions recognized ZS Associates' healthcare practice as a standout in the healthcare consulting industry. Kennedy identified ZS as a "Vanguard provider in life sciences" and the only such firm to display "advancing service breadth or depth."
In the report covering more than 20 companies, Kennedy indicated the life sciences consulting practices of six firms — including ZS Associates, McKinsey & Co. and Accenture— had the broadest or deepest services. ZS was cited as offering "deep strategic and operational advice in quantitative analysis of sales and marketing challenges." Kennedy reserves its Vanguard recognition for the most powerful consultancies across major industry segments.
"We appreciate Kennedy's recognition of our unique position and success in helping life sciences companies solve some of their most pressing marketing and sales problems," said ZS Associates' Managing Director Jaideep Bajaj. "As a result of our client partnerships — many of which have lasted almost 30 years — ZS has grown dramatically. We have offices around the world and have broadened our services to include specialized marketing and sales software, business intelligence, client-capability building and outsourcing solutions. While healthcare is a very important practice area for the firm, we also partner with companies in other industries that confront many of the same challenges."
Well Known for Intellectual Capital
Kennedy identified ZS Associates' healthcare practice for its expertise in two areas of healthcare consulting: 1) sales, distribution and CRM; and 2) performance and portfolio optimization. Kennedy also recognized ZS for its service offerings in strategy and operations management, awarding the firm high marks for its strong proprietary data, data analysis capabilities and quantitative methodology that draws from the firm's heavy and continuous investment in information technology.
Kennedy described ZS Associates as well known for its intellectual capital and noted the complex sales force-related challenges that its founders, Andy Zoltners and Prabha Sinha, addressed comprehensively in a series of books dedicated to the topic. Kennedy said it expects ZS will continue to grow quickly based on the firm's deep expertise in sales force optimization.
"Healthcare companies are looking for ways to better manage their product portfolios – from development and licensing through launch and into lifecycle management," said Chris Wright, Managing Principal for ZS Associates' Global Pharmaceuticals Practice. "Our expanding suite of marketing and sales related services and products, combined with our nearly 30 years of experience in the industry, make ZS an ideal partner."
Source: Kennedy Consulting Research & Advisory; Healthcare Consulting Marketplace 2010-2013: Key Trends, Profiles and Forecasts; © Kennedy Information, LLC.
About ZS Associates
ZS Associates is one of the largest global firms focused on sales and marketing effectiveness. ZS combines deep expertise with rigorous, fact-based analysis to deliver management, business operations and technology consulting to help companies improve performance and results.
With 19 offices around the world, ZS Associates has worked with more than 700 companies in 70 countries across consumer products, energy, high-tech, insurance, medical products and services, pharmaceuticals and other industries. Founded in 1983, ZS comprises multiple affiliated legal entities. Find more at www.zsassociates.com.
In its "Healthcare Consulting Marketplace 2010-2013" report released this spring, the market intelligence firm known for its research for and about the management and IT consulting professions recognized ZS Associates' healthcare practice as a standout in the healthcare consulting industry. Kennedy identified ZS as a "Vanguard provider in life sciences" and the only such firm to display "advancing service breadth or depth."
In the report covering more than 20 companies, Kennedy indicated the life sciences consulting practices of six firms — including ZS Associates, McKinsey & Co. and Accenture— had the broadest or deepest services. ZS was cited as offering "deep strategic and operational advice in quantitative analysis of sales and marketing challenges." Kennedy reserves its Vanguard recognition for the most powerful consultancies across major industry segments.
"We appreciate Kennedy's recognition of our unique position and success in helping life sciences companies solve some of their most pressing marketing and sales problems," said ZS Associates' Managing Director Jaideep Bajaj. "As a result of our client partnerships — many of which have lasted almost 30 years — ZS has grown dramatically. We have offices around the world and have broadened our services to include specialized marketing and sales software, business intelligence, client-capability building and outsourcing solutions. While healthcare is a very important practice area for the firm, we also partner with companies in other industries that confront many of the same challenges."
Well Known for Intellectual Capital
Kennedy identified ZS Associates' healthcare practice for its expertise in two areas of healthcare consulting: 1) sales, distribution and CRM; and 2) performance and portfolio optimization. Kennedy also recognized ZS for its service offerings in strategy and operations management, awarding the firm high marks for its strong proprietary data, data analysis capabilities and quantitative methodology that draws from the firm's heavy and continuous investment in information technology.
Kennedy described ZS Associates as well known for its intellectual capital and noted the complex sales force-related challenges that its founders, Andy Zoltners and Prabha Sinha, addressed comprehensively in a series of books dedicated to the topic. Kennedy said it expects ZS will continue to grow quickly based on the firm's deep expertise in sales force optimization.
"Healthcare companies are looking for ways to better manage their product portfolios – from development and licensing through launch and into lifecycle management," said Chris Wright, Managing Principal for ZS Associates' Global Pharmaceuticals Practice. "Our expanding suite of marketing and sales related services and products, combined with our nearly 30 years of experience in the industry, make ZS an ideal partner."
Source: Kennedy Consulting Research & Advisory; Healthcare Consulting Marketplace 2010-2013: Key Trends, Profiles and Forecasts; © Kennedy Information, LLC.
About ZS Associates
ZS Associates is one of the largest global firms focused on sales and marketing effectiveness. ZS combines deep expertise with rigorous, fact-based analysis to deliver management, business operations and technology consulting to help companies improve performance and results.
With 19 offices around the world, ZS Associates has worked with more than 700 companies in 70 countries across consumer products, energy, high-tech, insurance, medical products and services, pharmaceuticals and other industries. Founded in 1983, ZS comprises multiple affiliated legal entities. Find more at www.zsassociates.com.
Friday, April 15, 2011
CMG Partners Launches New Private Equity Practice, Adding Industry Veteran Todd Redmon to Spearhead Support of the Private Equity Community
To support its growth plans and better serve the private equity community, CMG Partners (CMGP) recently added Todd Redmon, a private equity industry veteran, to serve as Director for the strategic marketing consulting firm and spearhead the firm’s private equity practice. In doing so, he will lead the firm’s efforts helping private equity firms and their portfolio companies by providing strategy, corporate development and operations expertise which complements the CMGP’s established strategic marketing services.
“I’m excited to join CMG Partners and continue my involvement with the private equity community. I have been connected to this community for much of my career and look forward to the opportunity to create mutually beneficial partnerships between the industry and CMGP,” said Redmon. “The services we offer at CMGP are a perfect fit for private equity firms and their portfolio companies -- and CMGP’s deep experience in initiating and accelerating revenue growth for its clients, in multiple industries, will serve this community well. Collectively, our experience assessing markets and identifying opportunities will be invaluable on the diligence and turnaround front, as well.”
Before joining CMG Partners, Redmon was a Principal at Vinings Growth Partners, a boutique provider of strategy, corporate development and operations improvement consulting, M&A transaction advisory services, and fractional leadership support for private firms, hedge funds, asset managers and individual companies. Engagements Redmon led at VGP included strategy and opportunity assessments, marketing and brand communications, and portfolio evaluations and diligence, among others.
Prior to VGP, Redmon served as a Vice President on the Portfolio Management Team of American Capital, one of the largest private equity firms in the world. His work at American Capital included conducting buy-side due diligence on potential control equity investments, working with executives on strategy, corporate development and operational opportunities, and representing the firm’s interests on the boards of their portfolio companies.
Redmon’s background also includes positions with The Home Depot (THD), where his work focused on developing and growing new B2B and B2C businesses and providing diligence and integration support for M&A transactions, joint ventures and strategic alliances.
Redmon holds an MBA from the Executive Program at Georgia State University’s Robinson College of Business and was a cum laude graduate of Johnson & Wales University with a B.S. in Marketing. He is a certified Six Sigma Green Belt and Project Management Professional (PMP) and has been trained in Change Management (CAP).
The addition of Redmon further bolsters CMGP’s growing staff with an employee footprint that now includes Atlanta, Boston, New York, Philadelphia, Washington, D.C., and Durham, NC, CMGP’s corporate headquarters.
About CMG Partners
CMG Partners LLC is a strategic marketing consultancy dedicated to helping its clients initiate and accelerate their revenue growth. Since 1998, the firm has worked with emerging, mid-size and Fortune 500 companies in generating new revenues by finding new opportunities, generating and capturing market demand, building brand equity, igniting customer value and improving overall marketing productivity. CMG Partners’ recently released its 3rd Annual CMO’s Agenda, an in-depth research initiative detailing the perspective of more than 30 leading CMOs on the state of Marketing as it relates to corporate growth. For more information on the firm or to download CMGP’s collection of CMO’s Agendas, please visit http://www.cmgpartners.com.
“I’m excited to join CMG Partners and continue my involvement with the private equity community. I have been connected to this community for much of my career and look forward to the opportunity to create mutually beneficial partnerships between the industry and CMGP,” said Redmon. “The services we offer at CMGP are a perfect fit for private equity firms and their portfolio companies -- and CMGP’s deep experience in initiating and accelerating revenue growth for its clients, in multiple industries, will serve this community well. Collectively, our experience assessing markets and identifying opportunities will be invaluable on the diligence and turnaround front, as well.”
Before joining CMG Partners, Redmon was a Principal at Vinings Growth Partners, a boutique provider of strategy, corporate development and operations improvement consulting, M&A transaction advisory services, and fractional leadership support for private firms, hedge funds, asset managers and individual companies. Engagements Redmon led at VGP included strategy and opportunity assessments, marketing and brand communications, and portfolio evaluations and diligence, among others.
Prior to VGP, Redmon served as a Vice President on the Portfolio Management Team of American Capital, one of the largest private equity firms in the world. His work at American Capital included conducting buy-side due diligence on potential control equity investments, working with executives on strategy, corporate development and operational opportunities, and representing the firm’s interests on the boards of their portfolio companies.
Redmon’s background also includes positions with The Home Depot (THD), where his work focused on developing and growing new B2B and B2C businesses and providing diligence and integration support for M&A transactions, joint ventures and strategic alliances.
Redmon holds an MBA from the Executive Program at Georgia State University’s Robinson College of Business and was a cum laude graduate of Johnson & Wales University with a B.S. in Marketing. He is a certified Six Sigma Green Belt and Project Management Professional (PMP) and has been trained in Change Management (CAP).
The addition of Redmon further bolsters CMGP’s growing staff with an employee footprint that now includes Atlanta, Boston, New York, Philadelphia, Washington, D.C., and Durham, NC, CMGP’s corporate headquarters.
About CMG Partners
CMG Partners LLC is a strategic marketing consultancy dedicated to helping its clients initiate and accelerate their revenue growth. Since 1998, the firm has worked with emerging, mid-size and Fortune 500 companies in generating new revenues by finding new opportunities, generating and capturing market demand, building brand equity, igniting customer value and improving overall marketing productivity. CMG Partners’ recently released its 3rd Annual CMO’s Agenda, an in-depth research initiative detailing the perspective of more than 30 leading CMOs on the state of Marketing as it relates to corporate growth. For more information on the firm or to download CMGP’s collection of CMO’s Agendas, please visit http://www.cmgpartners.com.
Tuesday, January 25, 2011
Dawn Westerberg Consulting LLC to Provide Strategic Marketing and PR Services to e2b teknologies
Dawn Westerberg Consulting, an integrated marketing and public relations services firm based in Austin, Texas, announced today it has been retained by e2b teknologies (www.e2btek.com), a business software and consulting services company based in Chardon, Ohio.
Dawn Westerberg Consulting was founded in 2010 by Dawn Westerberg following a successful career in marketing and sales at Sage, the 3rd largest seller of business software in the world. Westerberg, who is an Authorized Duct Tape Marketing Consultant, says of her company’s newest customer win: “I look forward to discovering a variety of marketing and communication strategies to help build upon e2b teknologies’s position as a leading provider of business software and consulting services.”
Westerberg specializes in helping businesses with strategic marketing, online marketing, brand awareness and public relations. “Dawn will be instrumental in helping us develop meaningful content to enhance the experience of visitors to our website,” says James Mallory, Marketing Director of e2b teknologies. “We’ve begun an aggressive press release schedule with Dawn’s help and in addition to the coverage we’ve received, we’ve already more than doubled the number of links into our website.”
e2b teknologies is among a select group of software resellers in North America specializing in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and other software solutions. In her 15 years at Sage, Westerberg worked as a Marketing and Sales Vice President for a variety software product lines sold through a reseller channel. “e2b technologies is one of those companies with an abundance of compelling product news and customer stories,” says Westerberg. “Designing and executing an effective strategic marketing, public relations and online content plan will be a delight for such a talented software firm.”
About e2b teknologies
e2b teknologies provides enterprise resources planning (ERP), customer relationship management (CRM), and other solutions for distribution, manufacturing, and service companies. Anytime Collect credit and collections management (CCM) and e2b 500 are delivered through its e2b software division. e2b calibration is an ISO/IEC 17025 accredited calibration laboratory.
About Dawn Westerberg Consulting LLC
Dawn Westerberg is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.
Dawn Westerberg Consulting was founded in 2010 by Dawn Westerberg following a successful career in marketing and sales at Sage, the 3rd largest seller of business software in the world. Westerberg, who is an Authorized Duct Tape Marketing Consultant, says of her company’s newest customer win: “I look forward to discovering a variety of marketing and communication strategies to help build upon e2b teknologies’s position as a leading provider of business software and consulting services.”
Westerberg specializes in helping businesses with strategic marketing, online marketing, brand awareness and public relations. “Dawn will be instrumental in helping us develop meaningful content to enhance the experience of visitors to our website,” says James Mallory, Marketing Director of e2b teknologies. “We’ve begun an aggressive press release schedule with Dawn’s help and in addition to the coverage we’ve received, we’ve already more than doubled the number of links into our website.”
e2b teknologies is among a select group of software resellers in North America specializing in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and other software solutions. In her 15 years at Sage, Westerberg worked as a Marketing and Sales Vice President for a variety software product lines sold through a reseller channel. “e2b technologies is one of those companies with an abundance of compelling product news and customer stories,” says Westerberg. “Designing and executing an effective strategic marketing, public relations and online content plan will be a delight for such a talented software firm.”
About e2b teknologies
e2b teknologies provides enterprise resources planning (ERP), customer relationship management (CRM), and other solutions for distribution, manufacturing, and service companies. Anytime Collect credit and collections management (CCM) and e2b 500 are delivered through its e2b software division. e2b calibration is an ISO/IEC 17025 accredited calibration laboratory.
About Dawn Westerberg Consulting LLC
Dawn Westerberg is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.
Tuesday, October 20, 2009
New Office for Mosca Marketing Consultants in Pawtucket, Rhode Island
Mosca Marketing Consultants, a national consulting firm that helps Small and Large Businesses with their marketing needs, has just announced the opening of their marketing consulting practice in Pawtucket.
According to its founder, Rick Mosca, they are trained to provide new wave social media consulting services to local business owners who want to lower their advertising cost and at the same time increase their returns on investments.
Along with the consulting service, Mosca Marketing Consultants offers free workshops on Social Media and how to drive traffic to a website.
In an online interview, Rick Mosca said: "Many businesses are unaware of how important it is to have an online presence, without one they are an 8 track player in an iPod world. "
About Mosca Marketing Consultants
Founded in 2007 by Rick Mosca, Mosca Marketing Consultants takes pride in showing business owners the powerful tools of the internet and social media to drive more traffic to their business and increase sales.
For more information about Mosca Marketing Consulting services in Pawtucket, visit www.MoscaMarketingConsultants.com.
According to its founder, Rick Mosca, they are trained to provide new wave social media consulting services to local business owners who want to lower their advertising cost and at the same time increase their returns on investments.
Along with the consulting service, Mosca Marketing Consultants offers free workshops on Social Media and how to drive traffic to a website.
In an online interview, Rick Mosca said: "Many businesses are unaware of how important it is to have an online presence, without one they are an 8 track player in an iPod world. "
About Mosca Marketing Consultants
Founded in 2007 by Rick Mosca, Mosca Marketing Consultants takes pride in showing business owners the powerful tools of the internet and social media to drive more traffic to their business and increase sales.
For more information about Mosca Marketing Consulting services in Pawtucket, visit www.MoscaMarketingConsultants.com.
Thursday, October 15, 2009
Small Business Marketing Consultant Promises 25% Growth in 48-90 Days Without Advertising
While many small business owners are scrambling to figure out how they’re going to keep their doors open, Atlanta-based 48Days Marketing Coach is taking a non-traditional approach to helping small business owners to increase sales…without asking them to spend money in advertising.
Ramon E. Dees, small business marketing consultant, is assisting independent professionals and other entrepreneurs to simplify and systematize their process of getting and keeping customers by using the proven marketing system used by Dell and Select IBM channel partners in their online learning management courses.
For those who doubt the value of effective marketing, Dees points to Peter Drucker – the father of business consulting – who said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business”.
After three-and-a-half years working with small business owners, Dees says the two common obstacles faced when developing a small business marketing strategy are lack of time and skill. “Marketing for small business – when done right – is the bailout entrepreneurs are looking for”.
“While some small business owners are tightening their belts because of the recession, others are soaring. A small business marketing professional I know recently added 6 people to his team because of the growth he’s experiencing. On top of that, I know of a company that’s experiencing growth of 307% over last year.”
According to Dees, “To develop an effective marketing strategy, you must build your business on thorough market research. It can be time consuming and tedious, but surveying your customer base is one of the greatest ways to get inside your customer’s mind and figure out what makes them buy. The key to getting and keeping customers is to let the market tell you what they really want and need, and then meet those needs with added value in a way that separates you from your competitors”.
Dees has just published the report, How to Avoid the Biggest Mistake Small-to-Mid-Sized Business Owners Make with their Marketing Strategy. In it, he points out the critical but all too common mistake, and goes over four steps of the eight step system that has increased gross profits of many small businesses 25-100% in as few as 48-90 days.
If you’re feeling the crunch and would like to improve your small business marketing, you can pick the report at no cost by completing a one question survey at www.48DaysMarketingSolutions.com.
Ramon E. Dees, small business marketing consultant, is assisting independent professionals and other entrepreneurs to simplify and systematize their process of getting and keeping customers by using the proven marketing system used by Dell and Select IBM channel partners in their online learning management courses.
For those who doubt the value of effective marketing, Dees points to Peter Drucker – the father of business consulting – who said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business”.
After three-and-a-half years working with small business owners, Dees says the two common obstacles faced when developing a small business marketing strategy are lack of time and skill. “Marketing for small business – when done right – is the bailout entrepreneurs are looking for”.
“While some small business owners are tightening their belts because of the recession, others are soaring. A small business marketing professional I know recently added 6 people to his team because of the growth he’s experiencing. On top of that, I know of a company that’s experiencing growth of 307% over last year.”
According to Dees, “To develop an effective marketing strategy, you must build your business on thorough market research. It can be time consuming and tedious, but surveying your customer base is one of the greatest ways to get inside your customer’s mind and figure out what makes them buy. The key to getting and keeping customers is to let the market tell you what they really want and need, and then meet those needs with added value in a way that separates you from your competitors”.
Dees has just published the report, How to Avoid the Biggest Mistake Small-to-Mid-Sized Business Owners Make with their Marketing Strategy. In it, he points out the critical but all too common mistake, and goes over four steps of the eight step system that has increased gross profits of many small businesses 25-100% in as few as 48-90 days.
If you’re feeling the crunch and would like to improve your small business marketing, you can pick the report at no cost by completing a one question survey at www.48DaysMarketingSolutions.com.
Eastbridge Consulting Group announces the 2009 Voluntary/Worksite Marketing Industry Snapshot report
The voluntary market is highly competitive, and carriers need to keep pace with
what others in the market are doing. One way used by many to do this is with
Eastbridge`s annual report, Voluntary/Worksite Marketing Industry Snapshot and
Competitor Profiles. The report has been updated for 2009 and covers sales,
inforce premium, and product and distribution trends for the industry based on
2008 results. In addition, the report provides a competitive analysis of 14 of
the top worksite marketing players.
Each profile includes (where information is available):
Business Profile-Corporate structure, years in worksite business, financial
results/ratings, number of employees in worksite
Marketing-Importance of worksite business, percent of overall business, average
case size, target markets
Distribution-Channels, commissions, enrollment/re-enrollment method
Products-Platform, products offered, percentage of business
Operations-Administration, service, technology
Strengths and Weaknesses-Company's strengths relative to competitors, areas of
weakness
The cost of the report is $1,500 (or $750 if you bought the 2008 version of the
report). For more information, including a table of contents for the report,
click on the following link:
http://eastbridge.com/spotlight/archives/mo_2009snapshot.htm.
what others in the market are doing. One way used by many to do this is with
Eastbridge`s annual report, Voluntary/Worksite Marketing Industry Snapshot and
Competitor Profiles. The report has been updated for 2009 and covers sales,
inforce premium, and product and distribution trends for the industry based on
2008 results. In addition, the report provides a competitive analysis of 14 of
the top worksite marketing players.
Each profile includes (where information is available):
Business Profile-Corporate structure, years in worksite business, financial
results/ratings, number of employees in worksite
Marketing-Importance of worksite business, percent of overall business, average
case size, target markets
Distribution-Channels, commissions, enrollment/re-enrollment method
Products-Platform, products offered, percentage of business
Operations-Administration, service, technology
Strengths and Weaknesses-Company's strengths relative to competitors, areas of
weakness
The cost of the report is $1,500 (or $750 if you bought the 2008 version of the
report). For more information, including a table of contents for the report,
click on the following link:
http://eastbridge.com/spotlight/archives/mo_2009snapshot.htm.
Wednesday, October 14, 2009
Jaydip Sinha, India Partner for Chaotics LLC, USA, Speaks on Contemporary Management Solutions in India
INvencia Capital Advisory Pvt. Ltd., through its consulting arm INvencia Management Consulting Pvt. Ltd., has recently entered into a exclusive partnership with U.S.-based Chaotics, LLC, the company founded to lead the worldwide establishment of the breakthrough management and marketing strategies platform from the just published best-selling book by co-authors Professor Philip Kotler and Dr. John A. Caslione, Chaotics: The Business of Managing and Marketing In The Age of Turbulence (AMACOM 2009). INvencia Management Consulting Pty. Ltd. has been chosen by Chaotics, LLC to be its exclusive Chaotics Consulting Platform Partner in India.
Mr. Jaydip Sinha, Vice-President and Co-Founder of INvencia has outlined below the Present Circumstances and Problems within the Indian Management Consulting Framework.
* The Service Sector in India has been growing at a fast pace and now contributes more than 50% to the GDP.
* Recognition and Acknowledgement of competence of INDIAN Consulting Firms by US, UK, Japan, EU, China and Gulf Nations.
* Largest concentration of Management Consultancy organizations is in India’s four major metropolitan cities: 1. Delhi (25.7%) has the highest number of Management Consultancy organizations among four metropolitan cities followed by, 2. Mumbai (25.5%), 3. Chennai (12.1%) and 4. Calcutta (9.1%).
* There are well dispersed and wide ranging areas of Specialization to service diverse range of clientele needs backed by advanced technical talents/skills at reasonable cost.
* Y-O-Y as Indian Industry started maturing; the Indian Management Consulting Industry also started expanding, not only in terms of size but also in terms of service offerings. Over the period specialist and sector specific advice was being sought by clients in India and this opened the opportunity for a number of specialist organisations to draw on their specialist knowledge base and resources to meet demand for specialist consulting services.
* The major strengths of Indian Management Consulting organisations include professional competence, low cost structure, diverse capabilities, high adaptability and quick learning capability. The major weaknesses of Indian Management Consulting organisations, which have hindered the export growth of consulting sector in the country, are low quality assurance, low local presence overseas, low equity base, lack of market intelligence, and low level of R&D.
* One of the Main Challenges in Indian Management Consulting firms is acquiring the right set of talents. Today these firms are more interested to acquire multifaceted and mixed pool of talent rather than sector specific specialised individuals.
* Increasing Rate of Attrition affecting Organisational Growth.
* The Indian Management Consulting Market is more or less a buyers market. More than convincing the companies to sign up proposals, factors such as cost-benefit ratios, value added services and so on play a pivotal role because of homogeneity in services.
* A noticeable trend in the recent years is that the smaller and niche firms are gradually taken seriously than the bigger ones. Of late, companies have started experimenting with niche firms by working with them on smaller regional projects but at the same time partner with the trusted bigger ones for the larger and other global projects.
* Management Consulting Companies worldwide face volatile market conditions, and it is those firms with differentiation capabilities that perform better.
* Threat of Substitutes also impacts new business development in Management Consulting Practices in India. Existence of numerous firms, new offerings overnight and reduced pricings impacts the market by hampering customer loyalty and thereby making this market a little price sensitive one.
* Though the big management consulting firms command a sizeable chunk of the market, still they have failed to capture the Mid-Market and Small Medium Enterprise Market due to low awareness, failure to reach and understand local mindset and inability to provide industry specific package driven content and solutions.
Mr. Sinha also rightly points out the problem and the ways for deriving a solution:
Wherein maximum solutions from the vast majority of Management Consulting companies have become common and homogenous and increasingly ineffectual due to the growing turbulent and uncertain economic and business environments, and exacerbated further by intense price-reductions, less innovation, less investment in R&D for platform upgrades, a wide chunk of the Companies and the Community are becoming impatient as they await to see differentiated platforms and practices employing timely and effective strategies, which they can execute in these turbulent, higher risk and uncertain times. Moreover, an increasing number of Companies and the Community are seeking to achieve success by strategic use of all the available and new, best breakthrough business platforms and practices to help business become more responsive, robust and resilient during what is now being referred to as ‘The Age of Turbulence’.
This is where Mr. Sinha thinks that Chaotics (www.chaoticsstrategies.com) will become the unique differentiated form of Consulting Platform of all the companies in this era of Risk, Uncertainty and Turbulence.
For more information, please go to: http://www.chaoticsstrategies.com/ and www.invencia.in.
Mr. Jaydip Sinha, Vice-President and Co-Founder of INvencia has outlined below the Present Circumstances and Problems within the Indian Management Consulting Framework.
* The Service Sector in India has been growing at a fast pace and now contributes more than 50% to the GDP.
* Recognition and Acknowledgement of competence of INDIAN Consulting Firms by US, UK, Japan, EU, China and Gulf Nations.
* Largest concentration of Management Consultancy organizations is in India’s four major metropolitan cities: 1. Delhi (25.7%) has the highest number of Management Consultancy organizations among four metropolitan cities followed by, 2. Mumbai (25.5%), 3. Chennai (12.1%) and 4. Calcutta (9.1%).
* There are well dispersed and wide ranging areas of Specialization to service diverse range of clientele needs backed by advanced technical talents/skills at reasonable cost.
* Y-O-Y as Indian Industry started maturing; the Indian Management Consulting Industry also started expanding, not only in terms of size but also in terms of service offerings. Over the period specialist and sector specific advice was being sought by clients in India and this opened the opportunity for a number of specialist organisations to draw on their specialist knowledge base and resources to meet demand for specialist consulting services.
* The major strengths of Indian Management Consulting organisations include professional competence, low cost structure, diverse capabilities, high adaptability and quick learning capability. The major weaknesses of Indian Management Consulting organisations, which have hindered the export growth of consulting sector in the country, are low quality assurance, low local presence overseas, low equity base, lack of market intelligence, and low level of R&D.
* One of the Main Challenges in Indian Management Consulting firms is acquiring the right set of talents. Today these firms are more interested to acquire multifaceted and mixed pool of talent rather than sector specific specialised individuals.
* Increasing Rate of Attrition affecting Organisational Growth.
* The Indian Management Consulting Market is more or less a buyers market. More than convincing the companies to sign up proposals, factors such as cost-benefit ratios, value added services and so on play a pivotal role because of homogeneity in services.
* A noticeable trend in the recent years is that the smaller and niche firms are gradually taken seriously than the bigger ones. Of late, companies have started experimenting with niche firms by working with them on smaller regional projects but at the same time partner with the trusted bigger ones for the larger and other global projects.
* Management Consulting Companies worldwide face volatile market conditions, and it is those firms with differentiation capabilities that perform better.
* Threat of Substitutes also impacts new business development in Management Consulting Practices in India. Existence of numerous firms, new offerings overnight and reduced pricings impacts the market by hampering customer loyalty and thereby making this market a little price sensitive one.
* Though the big management consulting firms command a sizeable chunk of the market, still they have failed to capture the Mid-Market and Small Medium Enterprise Market due to low awareness, failure to reach and understand local mindset and inability to provide industry specific package driven content and solutions.
Mr. Sinha also rightly points out the problem and the ways for deriving a solution:
Wherein maximum solutions from the vast majority of Management Consulting companies have become common and homogenous and increasingly ineffectual due to the growing turbulent and uncertain economic and business environments, and exacerbated further by intense price-reductions, less innovation, less investment in R&D for platform upgrades, a wide chunk of the Companies and the Community are becoming impatient as they await to see differentiated platforms and practices employing timely and effective strategies, which they can execute in these turbulent, higher risk and uncertain times. Moreover, an increasing number of Companies and the Community are seeking to achieve success by strategic use of all the available and new, best breakthrough business platforms and practices to help business become more responsive, robust and resilient during what is now being referred to as ‘The Age of Turbulence’.
This is where Mr. Sinha thinks that Chaotics (www.chaoticsstrategies.com) will become the unique differentiated form of Consulting Platform of all the companies in this era of Risk, Uncertainty and Turbulence.
For more information, please go to: http://www.chaoticsstrategies.com/ and www.invencia.in.
Friday, October 2, 2009
Rental Industry Veteran Launches New Marketing Consulting Firm
MAD Marketing, LLC today announced its formation and launch as a marketing consulting business. Officially organized under the laws of the State of South Carolina on August 20th, 2009 by Michael A. Disser, the company will focus on traditional and contemporary marketing including, digital and social media, strategy and business development, branding, and marketing intelligence. The company’s primary client base is in the rental industry but also extends to other businesses.
Disser, a 13-year veteran of the equipment rental industry, has more than 30 years of marketing experience in the retail, apparel and rental industries. “It has been a life-long dream of mine to start a company that showcases my passion for marketing and for helping companies stand out among their competitors,” stated Disser. “It is one of my goals to help my clients blend traditional marketing tools and strategies with new channels and technologies such as social and digital media.”
In addition to launching MAD Marketing, Disser will also be the featured blogger for a new rental industry website due to launch later this year.
About MAD Marketing, LLC
MAD Marketing, LLC is a marketing consulting firm focused on helping companies blend traditional marketing strategies with contemporary technologies and tactics. The company’s clients range from large business-to-business companies to smaller business-to-consumer organizations. For additional information on MAD Marketing, LLC, call (773) 597-5020 or email mdisser@mac.com
Disser, a 13-year veteran of the equipment rental industry, has more than 30 years of marketing experience in the retail, apparel and rental industries. “It has been a life-long dream of mine to start a company that showcases my passion for marketing and for helping companies stand out among their competitors,” stated Disser. “It is one of my goals to help my clients blend traditional marketing tools and strategies with new channels and technologies such as social and digital media.”
In addition to launching MAD Marketing, Disser will also be the featured blogger for a new rental industry website due to launch later this year.
About MAD Marketing, LLC
MAD Marketing, LLC is a marketing consulting firm focused on helping companies blend traditional marketing strategies with contemporary technologies and tactics. The company’s clients range from large business-to-business companies to smaller business-to-consumer organizations. For additional information on MAD Marketing, LLC, call (773) 597-5020 or email mdisser@mac.com
Wednesday, September 30, 2009
CG3 Consulting Expands to East and West Coasts
CG3 Consulting, LLC, announced today the addition of two corporate office locations in Boston and San Diego. CG3, established in Minneapolis in November of 2008, advises healthcare, scientific and technology companies, providing marketing, market development, sales and general business support for clients interested in commercial growth. “CG3” literally means creating growth for businesses in the three areas of healthcare, scientific and technology.
Led by founder and president Patrick Kullmann, the company has seen significant growth nationally and internationally since its founding. “Opening offices in Boston and San Diego is a big milestone for CG3,” said Kullmann. “Many of our clients have national and international offices, and expanding to the coasts will allow us to serve those companies even better.”
In addition to the establishment of offices on the east and west coasts, CG3 has expanded its staff with marketing, market development, sales and general healthcare business staff members in the areas of medical device, capital equipment and pharmaceuticals. Several highly respected physicians have come on staff as medical directors in various specialties, and will serve an important role as experts in support of CG3 clients. Biography information is available on the CG3 Web site: www.cg3consulting.com.
The added offices and staff will also support the Healthcare and Wellness Alliance that CG3 has formed with Minneapolis-based brand communications company LaBreche. The alliance, formed in February of 2009, combines LaBreche’s brand development, public relations, interactive services and design with CG3’s business development expertise. This allows healthcare clients of both companies to engage the best communications services, tools and marketing, market development and sales services at any time during the product or service development, launch and life cycle process.
The CG3 Boston office is located at 60 State Street, Suite 700, Boston, Massachusetts, 02109. The CG3 San Diego office is located at 402 West Broadway, Suite 400, San Diego, California, 92101. For more information, call 866-CG3-8111, e-mail info@cg3consulting.com, or visit www.cg3consulting.com.
About CG3 Consulting LLC
Founder and president of CG3, Patrick Kullmann, MBA, has spent 25 years in the medical device, pharmaceutical, scientific and technology and healthcare fields with companies such as Medtronic, Boston Scientific, Johnson & Johnson, Baxter International and other highly successful emerging and startup companies worldwide. CG3 (Creating Growth) Consulting LLC is a full-service commercial growth consulting practice that focuses on the key drivers for growth in the three industries of healthcare, scientific and technology. The firm provides consulting on marketing, market development, sales and general business areas to drive growth in client companies. Based in Minneapolis, MN, our portfolio serves markets in national and global levels. CG3 is a member of the Healthcare and Wellness Alliance with LaBreche, and the Launch America Alliance. For more information, visit www.cg3consulting.com.
Led by founder and president Patrick Kullmann, the company has seen significant growth nationally and internationally since its founding. “Opening offices in Boston and San Diego is a big milestone for CG3,” said Kullmann. “Many of our clients have national and international offices, and expanding to the coasts will allow us to serve those companies even better.”
In addition to the establishment of offices on the east and west coasts, CG3 has expanded its staff with marketing, market development, sales and general healthcare business staff members in the areas of medical device, capital equipment and pharmaceuticals. Several highly respected physicians have come on staff as medical directors in various specialties, and will serve an important role as experts in support of CG3 clients. Biography information is available on the CG3 Web site: www.cg3consulting.com.
The added offices and staff will also support the Healthcare and Wellness Alliance that CG3 has formed with Minneapolis-based brand communications company LaBreche. The alliance, formed in February of 2009, combines LaBreche’s brand development, public relations, interactive services and design with CG3’s business development expertise. This allows healthcare clients of both companies to engage the best communications services, tools and marketing, market development and sales services at any time during the product or service development, launch and life cycle process.
The CG3 Boston office is located at 60 State Street, Suite 700, Boston, Massachusetts, 02109. The CG3 San Diego office is located at 402 West Broadway, Suite 400, San Diego, California, 92101. For more information, call 866-CG3-8111, e-mail info@cg3consulting.com, or visit www.cg3consulting.com.
About CG3 Consulting LLC
Founder and president of CG3, Patrick Kullmann, MBA, has spent 25 years in the medical device, pharmaceutical, scientific and technology and healthcare fields with companies such as Medtronic, Boston Scientific, Johnson & Johnson, Baxter International and other highly successful emerging and startup companies worldwide. CG3 (Creating Growth) Consulting LLC is a full-service commercial growth consulting practice that focuses on the key drivers for growth in the three industries of healthcare, scientific and technology. The firm provides consulting on marketing, market development, sales and general business areas to drive growth in client companies. Based in Minneapolis, MN, our portfolio serves markets in national and global levels. CG3 is a member of the Healthcare and Wellness Alliance with LaBreche, and the Launch America Alliance. For more information, visit www.cg3consulting.com.
Tuesday, September 29, 2009
Partners Consulting Recognized on the Everything Channel Fast Growth 100 List
Partners Consulting Services, Inc. today announced that it has been recognized by Everything Channel on the Fast Growth 100 list. The Fast Growth 100 recognizes the fastest growing Solution Providers in the industry today, with growth rates in excess of 55 percent.
Partners Consulting, a full-service IT solutions provider, has experienced tremendous growth through the acquisition of new clients and addition of new services. The company's proven capabilities in areas ranging from managed services and consulting to systems integration and staffing are delivering value and critical expertise to customers in a difficult economic environment.
"Receiving this recognition from Everything Channel is a testament to the dedication and hard work of the entire Partners Consulting team. We strive to exceed our clients' expectations, which ultimately drives the success of our company," said Dan Driscoll, Chief Executive Officer of Partners Consulting.
Robert C. DeMarzo, senior vice president and editorial director for Everything Channel editorial, said, "The companies that are included on the Fast Growth 100 are channel industry leaders. They offer business-oriented IT consulting and work closely with their customers to integrate multivendor IT solutions as well as cutting-edge technologies. In addition, they understand the importance of strong sales philosophies. We congratulate Partners Consulting on their well-earned success."
The Fast Growth 100 has an average two-year revenue growth ('06-'08) of 87 percent, and average annual sales of products and services of $198.2 million. To be eligible for the 2009 Fast Growth 100, companies must be an IT solution provider; be based in the U.S.; have had net sales of at least $1,000,000 in calendar year 2006; and be an independent company.
The Fast Growth 100 rank is based on two years' growth of net sales from calendar year 2006 to calendar year 2008. Net sales were verified by public filings when possible. All private companies provided a signed affidavit attesting to the accuracy of the reported 2006 and 2008 net sales figures or accountant-reviewed financials or audited financials. Affidavits were signed by an owner or officer of the company or by a CPA representing the company. Affidavits and financials are on file in Manhasset, NY.
About Partners Consulting
Partners Consulting Services, Inc. is a recognized leader in providing top-tier information technology solutions to companies in North America. With specializations in Managed Services, Enterprise Solutions and Technology Staffing, and multiple offices across the United States, Partners Consulting has a proven track record of helping clients meet their strategic objectives. Leveraging over 25 years of experience, Partners Consulting delivers advanced capabilities that solve complex business and technology challenges.
About Everything Channel
Everything Channel is the one-stop shop for managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.
Partners Consulting, a full-service IT solutions provider, has experienced tremendous growth through the acquisition of new clients and addition of new services. The company's proven capabilities in areas ranging from managed services and consulting to systems integration and staffing are delivering value and critical expertise to customers in a difficult economic environment.
"Receiving this recognition from Everything Channel is a testament to the dedication and hard work of the entire Partners Consulting team. We strive to exceed our clients' expectations, which ultimately drives the success of our company," said Dan Driscoll, Chief Executive Officer of Partners Consulting.
Robert C. DeMarzo, senior vice president and editorial director for Everything Channel editorial, said, "The companies that are included on the Fast Growth 100 are channel industry leaders. They offer business-oriented IT consulting and work closely with their customers to integrate multivendor IT solutions as well as cutting-edge technologies. In addition, they understand the importance of strong sales philosophies. We congratulate Partners Consulting on their well-earned success."
The Fast Growth 100 has an average two-year revenue growth ('06-'08) of 87 percent, and average annual sales of products and services of $198.2 million. To be eligible for the 2009 Fast Growth 100, companies must be an IT solution provider; be based in the U.S.; have had net sales of at least $1,000,000 in calendar year 2006; and be an independent company.
The Fast Growth 100 rank is based on two years' growth of net sales from calendar year 2006 to calendar year 2008. Net sales were verified by public filings when possible. All private companies provided a signed affidavit attesting to the accuracy of the reported 2006 and 2008 net sales figures or accountant-reviewed financials or audited financials. Affidavits were signed by an owner or officer of the company or by a CPA representing the company. Affidavits and financials are on file in Manhasset, NY.
About Partners Consulting
Partners Consulting Services, Inc. is a recognized leader in providing top-tier information technology solutions to companies in North America. With specializations in Managed Services, Enterprise Solutions and Technology Staffing, and multiple offices across the United States, Partners Consulting has a proven track record of helping clients meet their strategic objectives. Leveraging over 25 years of experience, Partners Consulting delivers advanced capabilities that solve complex business and technology challenges.
About Everything Channel
Everything Channel is the one-stop shop for managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.
Wednesday, September 23, 2009
Baer Consulting Launches New Division
Baer Consulting Inc., a boutique healthcare marketing and communications firm, announced today the launch of its new division, RxEd, dedicated exclusively to patient education and advocacy relations.
Baer Consulting is joining forces with the founders of The Eden Communications Group Sharon Savel and Cathy Lewis-Fink, to create this exciting venture. Pioneers in patient education, Sharon and Cathy sold Eden Communications to Omnicom after 15 years of successfully building and managing the pharmaceutical marketing and education agency.
“As we celebrate our five year anniversary, I’m thrilled to build off the solid reputation we have created at Baer Consulting and expand our patient education offerings through RxEd,” said Michele Baer, Founder and President of Baer Consulting. “The timing couldn’t be better. As spending in DTC advertising declines, the need to reach and create informed, compliant patients is a priority for brands both large and small. Our team of entrepreneurs at RxEd has the experience and agility to create targeted, high-impact and measureable patient education programs for our clients across many channels of communication, including the new media spectrum.”
After several successful patient education initiatives for clients in multiple sclerosis, infertility and incontinence, Baer Consulting recognized an opportunity to build a team to support these efforts. Bringing Sharon and Cathy on board at RxEd gives the organization added depth and breadth, with their experience in developing and executing a wide range of patient education programs for blockbuster brands such as Zoloft, Aricept, Celebrex, Viagra, Claritin, Premarin, Xalatan, Neurontin and Detrol. Additionally, Sharon and Cathy have a proven track record of forging partnerships with such diverse groups as the Alzheimer’s Association, Arthritis Foundation, The National Council on the Aging, Planned Parenthood and many more on behalf of their clients.
“Patient education is increasingly important in what’s become a fragmented market,” said Cathy Lewis-Fink. “Successful initiatives require a knowledge of consumer behavior, the ability to recognize trends in communication and skillful execution.
“We are delighted to bring our expertise to RxEd and know that all brands can benefit from a strong patient strategy,” added Sharon Savel. “Strategic development, high quality creative and strong relationship management will be an integral part of what we deliver to every client.”
About Baer Consulting
Established in 2004, Baer Consulting is an award-winning firm with expertise in marketing communications and public relations for the healthcare industry. With experience in national and grassroots media relations, strategy and outreach, corporate and internal communications, FDA approvals and product communications, Baer Consulting helps clients deliver the right messages to the right audiences. For more information, visit www.baerconsulting.com and www.myrxed.com.
Baer Consulting is joining forces with the founders of The Eden Communications Group Sharon Savel and Cathy Lewis-Fink, to create this exciting venture. Pioneers in patient education, Sharon and Cathy sold Eden Communications to Omnicom after 15 years of successfully building and managing the pharmaceutical marketing and education agency.
“As we celebrate our five year anniversary, I’m thrilled to build off the solid reputation we have created at Baer Consulting and expand our patient education offerings through RxEd,” said Michele Baer, Founder and President of Baer Consulting. “The timing couldn’t be better. As spending in DTC advertising declines, the need to reach and create informed, compliant patients is a priority for brands both large and small. Our team of entrepreneurs at RxEd has the experience and agility to create targeted, high-impact and measureable patient education programs for our clients across many channels of communication, including the new media spectrum.”
After several successful patient education initiatives for clients in multiple sclerosis, infertility and incontinence, Baer Consulting recognized an opportunity to build a team to support these efforts. Bringing Sharon and Cathy on board at RxEd gives the organization added depth and breadth, with their experience in developing and executing a wide range of patient education programs for blockbuster brands such as Zoloft, Aricept, Celebrex, Viagra, Claritin, Premarin, Xalatan, Neurontin and Detrol. Additionally, Sharon and Cathy have a proven track record of forging partnerships with such diverse groups as the Alzheimer’s Association, Arthritis Foundation, The National Council on the Aging, Planned Parenthood and many more on behalf of their clients.
“Patient education is increasingly important in what’s become a fragmented market,” said Cathy Lewis-Fink. “Successful initiatives require a knowledge of consumer behavior, the ability to recognize trends in communication and skillful execution.
“We are delighted to bring our expertise to RxEd and know that all brands can benefit from a strong patient strategy,” added Sharon Savel. “Strategic development, high quality creative and strong relationship management will be an integral part of what we deliver to every client.”
About Baer Consulting
Established in 2004, Baer Consulting is an award-winning firm with expertise in marketing communications and public relations for the healthcare industry. With experience in national and grassroots media relations, strategy and outreach, corporate and internal communications, FDA approvals and product communications, Baer Consulting helps clients deliver the right messages to the right audiences. For more information, visit www.baerconsulting.com and www.myrxed.com.
Monday, September 14, 2009
ZS Associates Named One of the Best Firms to Work For in Consulting Magazine Survey
In a recent survey of consultants from the world's top firms, ZS Associates, a global sales and marketing consulting firm, was named one of the industry's best employers. The company, which employs more than 1,000 consultants in 18 offices around the world, placed seventh on Consulting Magazine's Best Firms to Work For 2009 list.
More than 200 companies were rated by their consultants in a variety of categories, including company morale, training, impact of work on clients and travel. ZS Associates placed in the top 10 in morale and in the top five on the question, "How often do consultants feel their work has a positive impact on clients?" Additionally, ZS' 46.6 hours of annual training is among the best in the industry.
"We've known for years that ZS is a great place to work. But this recognition shows that our continuous efforts to improve for both our employees and our clients have been successful," said ZS Managing Director Jaideep Bajaj. "Being ranked so highly on client impact shows just how committed our people are to being responsive and providing valuable solutions to our clients."
In developing the list, Consulting Magazine editors surveyed more than 10,000
people across 236 consultancies -- a record high for the survey -- and created
two sets of rankings: one for large firms that employ at least 500 consultants
and another for small firms that employ between 20 and 499 consultants. ZS
Associates falls into the large firm category.
"This year, in particular, the firms on our annual Best Firms to Work For list
truly represent the profession's gold standard," said Joe Kornik, editor in
chief of Consulting Magazine. "These firms not only offered outstanding
service to their clients, but they also kept their own employees front and
center in extremely challenging and even unprecedented economic conditions.
For that they should be celebrated."
The full Best Firms to Work For list appears in the September issue of
Consulting Magazine.
About ZS Associates
ZS Associates is a global management consulting firm specializing in sales and
marketing consulting, capability building and outsourcing. Founded in 1983,
the firm today is composed of four affiliated legal entities with more than
1,200 professionals in 18 offices around the world. It has assisted more than
700 clients in 70 countries.
As one of the largest global consulting firm focused on sales and marketing,
ZS Associates has experience across a broad range of industries, including
pharmaceuticals, biotechnology, medical products and services, financial
services, transportation and high-tech. ZS consultants combine deep expertise
in sales and marketing with rigorous, fact-based analysis to help business
leaders develop and implement effective sales and marketing strategies.
For more information on ZS Associates, call +1 847.492.3602 or visit
www.zsassociates.com.
Available Topic Expert(s): For information on the listed expert(s),
click appropriate link.
Jaideep Bajaj
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=81122
More than 200 companies were rated by their consultants in a variety of categories, including company morale, training, impact of work on clients and travel. ZS Associates placed in the top 10 in morale and in the top five on the question, "How often do consultants feel their work has a positive impact on clients?" Additionally, ZS' 46.6 hours of annual training is among the best in the industry.
"We've known for years that ZS is a great place to work. But this recognition shows that our continuous efforts to improve for both our employees and our clients have been successful," said ZS Managing Director Jaideep Bajaj. "Being ranked so highly on client impact shows just how committed our people are to being responsive and providing valuable solutions to our clients."
In developing the list, Consulting Magazine editors surveyed more than 10,000
people across 236 consultancies -- a record high for the survey -- and created
two sets of rankings: one for large firms that employ at least 500 consultants
and another for small firms that employ between 20 and 499 consultants. ZS
Associates falls into the large firm category.
"This year, in particular, the firms on our annual Best Firms to Work For list
truly represent the profession's gold standard," said Joe Kornik, editor in
chief of Consulting Magazine. "These firms not only offered outstanding
service to their clients, but they also kept their own employees front and
center in extremely challenging and even unprecedented economic conditions.
For that they should be celebrated."
The full Best Firms to Work For list appears in the September issue of
Consulting Magazine.
About ZS Associates
ZS Associates is a global management consulting firm specializing in sales and
marketing consulting, capability building and outsourcing. Founded in 1983,
the firm today is composed of four affiliated legal entities with more than
1,200 professionals in 18 offices around the world. It has assisted more than
700 clients in 70 countries.
As one of the largest global consulting firm focused on sales and marketing,
ZS Associates has experience across a broad range of industries, including
pharmaceuticals, biotechnology, medical products and services, financial
services, transportation and high-tech. ZS consultants combine deep expertise
in sales and marketing with rigorous, fact-based analysis to help business
leaders develop and implement effective sales and marketing strategies.
For more information on ZS Associates, call +1 847.492.3602 or visit
www.zsassociates.com.
Available Topic Expert(s): For information on the listed expert(s),
click appropriate link.
Jaideep Bajaj
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=81122
Friday, September 4, 2009
True Media Changes Name to Pashley Creative, Separates Information Technology Consulting Division
True Media, a marketing, advertising and interactive agency has changed its name to Pashley Creative, a premiere branding and marketing firm. Pashley Creative will build on True Media's twelve years of crafting and executing bold marketing, interactive and corporate communications campaigns. "In an industry filled with generic company names, the change to Pashley Creative is designed to make the company stand out, and to better reflect our unique suite of services," said Joseph Pashley, President of Pashley Creative. "We've been creating and refining brands for over a decade," he added, "and we're excited by the opportunity to reinvent ourselves, and to develop our own new brand."
The company is also spinning-off and rebranding its IT consulting division as Pashley Technologies, a move Mr. Pashley says "will encourage the two companies to grow, with each concentrating on its core competencies."
About Pashley Creative, LLC
Pashley Creative is a premiere branding and marketing firm serving clients nationwide. Founded in 1997, the company crafts effective communications, builds and fine-tunes recognized brands, and reinforces those brands with bold, distinctive marketing campaigns. Through comprehensive planning and flawless execution, Pashley Creative works to create, enhance and energize dynamic companies that set the standard for their industries. The company's website, www.pashleycreative.com will launch on September 8, 2009.
About Pashley Technologies
Pashley Technologies is an Arizona-based provider of executive-level information technology and network support services to small- and medium-sized businesses. The company's unique combination of talents allows clients to outsource their IT department, without sacrificing the level of support and expertise an in-house staff provides. Pashley Technologies serves clients of varying sizes in a wide range of industries, primarily in the Phoenix, Arizona market.
The company is also spinning-off and rebranding its IT consulting division as Pashley Technologies, a move Mr. Pashley says "will encourage the two companies to grow, with each concentrating on its core competencies."
About Pashley Creative, LLC
Pashley Creative is a premiere branding and marketing firm serving clients nationwide. Founded in 1997, the company crafts effective communications, builds and fine-tunes recognized brands, and reinforces those brands with bold, distinctive marketing campaigns. Through comprehensive planning and flawless execution, Pashley Creative works to create, enhance and energize dynamic companies that set the standard for their industries. The company's website, www.pashleycreative.com will launch on September 8, 2009.
About Pashley Technologies
Pashley Technologies is an Arizona-based provider of executive-level information technology and network support services to small- and medium-sized businesses. The company's unique combination of talents allows clients to outsource their IT department, without sacrificing the level of support and expertise an in-house staff provides. Pashley Technologies serves clients of varying sizes in a wide range of industries, primarily in the Phoenix, Arizona market.
Tuesday, August 25, 2009
Research and Markets: 2009 Worldwide Marketing Consulting Services Industry Report - Current & Future Forecasts on the Size of the Industry
Research and Markets has announced the addition of the "2009 Worldwide Marketing Consulting Services Industry Report" report to their offering.
The Worldwide Marketing Consulting Services Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2009 current and 2010 forecast estimates on the size of the industry (sales, establishments, employment) for the 47 largest world countries, including United Kingdom, France, Germany, Italy, Spain, Russia, China, Japan, India, Australia, Canada, Mexico, Brazil, Argentina and South Africa. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including franchising consulting, merchandising consulting and sales consulting.
Industry Definition
NAICS 541613: Marketing Consulting Services. This industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.
Related Industries
- Management Consulting
- Human Resources Consulting
- Industry Specialist Consulting
U.S. Census Categories
NAICS 541613 - Marketing Consulting Services is almost comparable to:
18% of SIC 8742 - Marketing Consulting Services
Sub-Industries
- Marketing consulting services
- Distribution channels consultant
- Franchising consultant
- Merchandising consultant
- New products and services consultants
- Sales (including sales management) consultant
This report looks at this industry in the following countries:
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Chile
- China
- Colombia
- Czech Rep
- Denmark
- Egypt
- Finland
- France
- Germany
- Greece
- Hungary
- India
- Indonesia
- Iran
- Ireland
- Israel
- Italy
- Japan
- Malaysia
More Countries Covered Include:
- Mexico
- Netherlands
- New Zealand
- Norway
- Pakistan
- Philippines
- Poland
- Portugal
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Kingdom
- United States
- Venezuela
Appendix: Definitions & Terms
For more information visit http://www.researchandmarkets.com/research/a24d75/2009_worldwide_mar
The Worldwide Marketing Consulting Services Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2009 current and 2010 forecast estimates on the size of the industry (sales, establishments, employment) for the 47 largest world countries, including United Kingdom, France, Germany, Italy, Spain, Russia, China, Japan, India, Australia, Canada, Mexico, Brazil, Argentina and South Africa. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including franchising consulting, merchandising consulting and sales consulting.
Industry Definition
NAICS 541613: Marketing Consulting Services. This industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.
Related Industries
- Management Consulting
- Human Resources Consulting
- Industry Specialist Consulting
U.S. Census Categories
NAICS 541613 - Marketing Consulting Services is almost comparable to:
18% of SIC 8742 - Marketing Consulting Services
Sub-Industries
- Marketing consulting services
- Distribution channels consultant
- Franchising consultant
- Merchandising consultant
- New products and services consultants
- Sales (including sales management) consultant
This report looks at this industry in the following countries:
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Chile
- China
- Colombia
- Czech Rep
- Denmark
- Egypt
- Finland
- France
- Germany
- Greece
- Hungary
- India
- Indonesia
- Iran
- Ireland
- Israel
- Italy
- Japan
- Malaysia
More Countries Covered Include:
- Mexico
- Netherlands
- New Zealand
- Norway
- Pakistan
- Philippines
- Poland
- Portugal
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Kingdom
- United States
- Venezuela
Appendix: Definitions & Terms
For more information visit http://www.researchandmarkets.com/research/a24d75/2009_worldwide_mar
Wednesday, July 29, 2009
Vaha Green Consulting Announces New Marketing Division
Vaha Green Consulting has added a new national marketing service for businesses seeking to be recognized as leaders in the "green" marketplace. Vaha is a solar power installation and environmental consulting company with headquarters in California and offices in New Jersey.
The new service, headed by experienced marketer Rob Gordon, will draw on the substantial environmental and business expertise represented by Vaha's LEED AP environmental expert, Geoff Tomlinson; and Vaha's Cornell-trained head of operations, Gaye Tomlinson, MBA. Each member of the team has a deep, long-term commitment to "green" issues.
Vaha's new marketing division will work with existing and start-up companies to raise their profile as providers of "green" products and services. With expertise in business-to-business and consumer marketing, Vaha will help companies to:
* Develop or refine business strategies
* Clarify market positioning
* Use a mix of new and traditional media to communicate differentiating messages
* Create unique and highly-tailored promotional plans to achieve specific goals
Geoff Tomlinson, LEED AP, is Vaha's resident "green" expert and a leader in Southern California's burgeoning solar power industry. Professionally accredited by Leadership in Energy and Environmental Design and certified by the US Green Building Council (USGBC), Geoff has expertise in all aspects of green technology, including several years of experience in green building development.
Gaye Tomlinson holds an MBA in business from Cornell University. She has worked in business management and marketing for the past 20 years and has directed the dramatic growth of Vaha since she and Geoff founded the company in 2007. Vaha's highly successful community solar partnership with the City of Anaheim and Habitat for Humanity was the result of a concept developed by Gaye and Geoff in 2008.
Rob Gordon has 30 years of marketing experience for a number of science and technology-based industries including hi-tech, communications technology, pharmaceuticals, hospitals, and allied health. He has also consulted with many small businesses, including "green" start-ups. He is also a writer, blogger, and has worked in journalism and public and community relations.
Contact:
Rob Gordon
908-268-7878
www.vahagroup.com
The new service, headed by experienced marketer Rob Gordon, will draw on the substantial environmental and business expertise represented by Vaha's LEED AP environmental expert, Geoff Tomlinson; and Vaha's Cornell-trained head of operations, Gaye Tomlinson, MBA. Each member of the team has a deep, long-term commitment to "green" issues.
Vaha's new marketing division will work with existing and start-up companies to raise their profile as providers of "green" products and services. With expertise in business-to-business and consumer marketing, Vaha will help companies to:
* Develop or refine business strategies
* Clarify market positioning
* Use a mix of new and traditional media to communicate differentiating messages
* Create unique and highly-tailored promotional plans to achieve specific goals
Geoff Tomlinson, LEED AP, is Vaha's resident "green" expert and a leader in Southern California's burgeoning solar power industry. Professionally accredited by Leadership in Energy and Environmental Design and certified by the US Green Building Council (USGBC), Geoff has expertise in all aspects of green technology, including several years of experience in green building development.
Gaye Tomlinson holds an MBA in business from Cornell University. She has worked in business management and marketing for the past 20 years and has directed the dramatic growth of Vaha since she and Geoff founded the company in 2007. Vaha's highly successful community solar partnership with the City of Anaheim and Habitat for Humanity was the result of a concept developed by Gaye and Geoff in 2008.
Rob Gordon has 30 years of marketing experience for a number of science and technology-based industries including hi-tech, communications technology, pharmaceuticals, hospitals, and allied health. He has also consulted with many small businesses, including "green" start-ups. He is also a writer, blogger, and has worked in journalism and public and community relations.
Contact:
Rob Gordon
908-268-7878
www.vahagroup.com
Wednesday, July 22, 2009
Avidiant Consulting Group Launches New Marketing Company
Avidiant Consulting Group, a leader in providing business consulting services for mid-cap to start-up companies, based in Dallas, TX, today announced Avidiant Marketing Group, a new marketing and public relations company.
In making the announcement, Christopher Garcia, Principal noted, "During the last two quarters the biggest issue we've seen with nearly every company is sustained profitable growth. While cost cutting is key, it is essential to consider increased spending in areas that offer the greatest potential for increased sales."
"Bringing marketing/public relations services to our clients has been a priority for Avidiant, the launch of our new company, Avidiant Marketing Group provides the perfect solution," said Garcia.
Avidiant Marketing Group offers communications tools, systems, capabilities to create a marketing plan unique to each business. From the early planning stages of developing and implementing a marketing/public relations plan, to the final analysis and discussion, Avidiant Marketing Group will create relevance through targeted communications.
"Avidiant Consulting Group's new division offers additional tools for businesses to operate smarter, providing companies a solid marketing strategy that is ongoing, creating a foundation to 'grow on' as the economy improves," Garcia noted. "Placing money and man power into finding a solution for a customer or marketplace plan will cultivate those customers and a market niche will likely grow sales as the economy recovers."
Avidiant Marketing Group's mission is to embrace a marketing element with innovative resources key in building value in a company's product, service and exposure. Marketing has evolved dramatically over the years as well as the information platform on how we receive and distribute our marketing.
Avidiant offers a wide array of communications tools, some of those include: website design, branding creation-rejuvenation, blogging, social networking, email campaigns, newsletter management and a full array of public relations and media management tools.
"We have put together a solid experienced team to run the new company. At the helm as President is Tamara Garibay, with Mary Suma on board as Director of Public Relations," said Chris Garcia.
Avidiant Consulting Group & Avidiant Marketing Group
Our qualified CFO and Management teams provide companies with C-level consulting services that range from mid-cap to start-up level. Our approach is to develop and maintain integrated financial and accounting systems, directing, managing, and providing policy guidance for all financial personnel, activities and operations.
Avidiant Marketing Group believes public relations and marketing efforts should employ a focused plan to reach the right media and target audience. Our teams of highly experienced and creative professionals are matched to meet your company or organizations needs and demands.
In making the announcement, Christopher Garcia, Principal noted, "During the last two quarters the biggest issue we've seen with nearly every company is sustained profitable growth. While cost cutting is key, it is essential to consider increased spending in areas that offer the greatest potential for increased sales."
"Bringing marketing/public relations services to our clients has been a priority for Avidiant, the launch of our new company, Avidiant Marketing Group provides the perfect solution," said Garcia.
Avidiant Marketing Group offers communications tools, systems, capabilities to create a marketing plan unique to each business. From the early planning stages of developing and implementing a marketing/public relations plan, to the final analysis and discussion, Avidiant Marketing Group will create relevance through targeted communications.
"Avidiant Consulting Group's new division offers additional tools for businesses to operate smarter, providing companies a solid marketing strategy that is ongoing, creating a foundation to 'grow on' as the economy improves," Garcia noted. "Placing money and man power into finding a solution for a customer or marketplace plan will cultivate those customers and a market niche will likely grow sales as the economy recovers."
Avidiant Marketing Group's mission is to embrace a marketing element with innovative resources key in building value in a company's product, service and exposure. Marketing has evolved dramatically over the years as well as the information platform on how we receive and distribute our marketing.
Avidiant offers a wide array of communications tools, some of those include: website design, branding creation-rejuvenation, blogging, social networking, email campaigns, newsletter management and a full array of public relations and media management tools.
"We have put together a solid experienced team to run the new company. At the helm as President is Tamara Garibay, with Mary Suma on board as Director of Public Relations," said Chris Garcia.
Avidiant Consulting Group & Avidiant Marketing Group
Our qualified CFO and Management teams provide companies with C-level consulting services that range from mid-cap to start-up level. Our approach is to develop and maintain integrated financial and accounting systems, directing, managing, and providing policy guidance for all financial personnel, activities and operations.
Avidiant Marketing Group believes public relations and marketing efforts should employ a focused plan to reach the right media and target audience. Our teams of highly experienced and creative professionals are matched to meet your company or organizations needs and demands.
Thursday, July 16, 2009
Public Sector Consulting Reaches an Important Juncture
The public sector consulting market is a safe haven in a recession, and consulting firms know it. In an era where financial "safety" seems more myth than reality, consultancies are voracious for stable revenues. And to secure that stability, consultancies need only to provide clients with the industry expertise they demand.
According to new findings from the research firm Kennedy Consulting Research & Advisory, governments worldwide continue to invest in consulting and advisory services despite the failing economy and high unemployment; and the intensity of firms vying to get their share of the pie is at an all-time high. The impressive size and comparatively robust growth of the public sector market is prompting consultancies to build out their public sector practices, redeploying resources from across their private sector verticals with the prerogatives of maintaining consultant utilization and growing revenues.
"The changing role of government in the private sector business -- including nationalization, M&A facilitation, and bailouts -- simultaneously changes the solutions needed to satisfy demand," says Kelly Matthews, Associate Director of Research, Kennedy Consulting Research & Advisory. "Neither government staffers, nor specialty boutiques and defense contractors, which have dominated the public sector in recent years, possess the necessary expertise for disentangling the multiple crises afflicting the public sector. So now, governments turn to consulting firms that have successfully repositioned their private sector expertise to the government."
Budget deficits and the associated pressure to provide more services with fewer resources, combined with waning institutional knowledge are prompting public sector consulting service providers to deliver innovative and transformational solutions. Firms that can help government organizations realize cost savings and significant ROI in the short-term will be successful in winning business.
The implications of firms repositioning their private sector service suites to the public sector are significant for both buyers and providers of public sector consulting services, and are analyzed in Public Consulting Marketplace 2009-2012 -- part of Kennedy's ongoing research in its Public Sector Consulting Series. The new research scrutinizes key market trends and demand forecasts, by government segment, key geography, and the service lines of Human Resources, IT, Business Advisory, Strategy and Operations consulting.
In addition, Kennedy analysts have indentified the strongest consulting firms in the public sector consulting marketplace. They are featured in three distinct Kennedy Vanguards of Public Sector Consulting Practices -- one each for Management Consulting, IT Consulting and Business Advisory Services. Among the consultancies rated are: Accenture, A.T. Kearney, Aton Origin, Bain & Company, Booz Allen Hamilton, Capgemini, CSC, Deloitte, IBM, KPMG International, McKinsey & Co. Oliver Wyman, PA Consulting, PricewaterhouseCoopers and Roland Berger Strategy Consultants.
About Kennedy Consulting Research & Advisory
Since 1970, Kennedy Consulting Research & Advisory, a division of Kennedy Information, has been the world's leading source of market analysis on the Management Consulting and IT Consulting industries, serving the most highly regarded professional services firms and Fortune 500 companies across the globe. Kennedy provides accurate and reliable market sizing and forecasts for consulting services world-wide; needs analysis and vendor profiling for buyers of consulting services; timely and insightful intelligence on the top consulting firms in their respective markets; and operational benchmarks that measure consulting performance. Kennedy's research spans multiple service areas, client vertical industries, and geographies.
Kennedy's stand-alone consulting advisory unit, Kennedy Information Advisors, provides results-oriented strategic guidance to buyers and sellers of consulting services.
According to new findings from the research firm Kennedy Consulting Research & Advisory, governments worldwide continue to invest in consulting and advisory services despite the failing economy and high unemployment; and the intensity of firms vying to get their share of the pie is at an all-time high. The impressive size and comparatively robust growth of the public sector market is prompting consultancies to build out their public sector practices, redeploying resources from across their private sector verticals with the prerogatives of maintaining consultant utilization and growing revenues.
"The changing role of government in the private sector business -- including nationalization, M&A facilitation, and bailouts -- simultaneously changes the solutions needed to satisfy demand," says Kelly Matthews, Associate Director of Research, Kennedy Consulting Research & Advisory. "Neither government staffers, nor specialty boutiques and defense contractors, which have dominated the public sector in recent years, possess the necessary expertise for disentangling the multiple crises afflicting the public sector. So now, governments turn to consulting firms that have successfully repositioned their private sector expertise to the government."
Budget deficits and the associated pressure to provide more services with fewer resources, combined with waning institutional knowledge are prompting public sector consulting service providers to deliver innovative and transformational solutions. Firms that can help government organizations realize cost savings and significant ROI in the short-term will be successful in winning business.
The implications of firms repositioning their private sector service suites to the public sector are significant for both buyers and providers of public sector consulting services, and are analyzed in Public Consulting Marketplace 2009-2012 -- part of Kennedy's ongoing research in its Public Sector Consulting Series. The new research scrutinizes key market trends and demand forecasts, by government segment, key geography, and the service lines of Human Resources, IT, Business Advisory, Strategy and Operations consulting.
In addition, Kennedy analysts have indentified the strongest consulting firms in the public sector consulting marketplace. They are featured in three distinct Kennedy Vanguards of Public Sector Consulting Practices -- one each for Management Consulting, IT Consulting and Business Advisory Services. Among the consultancies rated are: Accenture, A.T. Kearney, Aton Origin, Bain & Company, Booz Allen Hamilton, Capgemini, CSC, Deloitte, IBM, KPMG International, McKinsey & Co. Oliver Wyman, PA Consulting, PricewaterhouseCoopers and Roland Berger Strategy Consultants.
About Kennedy Consulting Research & Advisory
Since 1970, Kennedy Consulting Research & Advisory, a division of Kennedy Information, has been the world's leading source of market analysis on the Management Consulting and IT Consulting industries, serving the most highly regarded professional services firms and Fortune 500 companies across the globe. Kennedy provides accurate and reliable market sizing and forecasts for consulting services world-wide; needs analysis and vendor profiling for buyers of consulting services; timely and insightful intelligence on the top consulting firms in their respective markets; and operational benchmarks that measure consulting performance. Kennedy's research spans multiple service areas, client vertical industries, and geographies.
Kennedy's stand-alone consulting advisory unit, Kennedy Information Advisors, provides results-oriented strategic guidance to buyers and sellers of consulting services.
Tuesday, July 7, 2009
Business Consulting: HRH Offers Online Identity Management to Remove Negative Internet Reports
HRH Business Consulting, a Los Angeles based internet marketing firm, announced today it would be offering Online Identity Management (OIM) for companies looking to remove negative publicity from search results within the first ten pages.
This service, a groundbreaking new process, will enable small businesses to clean up often undeserved slanderous statements made about them by disgruntled former employees or dissatisfied customers.
“A large business can receive negative publicity and not be affected by it, “said an HRH spokesman. “A small business will suffer substantial financial loss. Image is everything and with the number of internet complaint sites increasing every day it has become a priority for small businesses to address the subject of their online identity.”
HRH has designed a program where they can relocate or banish all negative publicity within search engine results to Page 10 and beyond. The objective is to boost a company’s positive image in the pages where potential customers will see their listings. By eliminating any negative statements or reviews they clear the way for visitors to focus only on the positive aspects of a retailer or service provider.
HRH Business Consulting is a full service internet marketing firm offering business consulting and marketing solutions to online businesses. In addition to their new Online Identity Management service, they also offer Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), and Social Media Optimization.
Contact: HRH Business Consulting 22001 Crespi St, Unit A Woodland Hills, CA, 91364 United States Tel: 1.818.867.4442
This service, a groundbreaking new process, will enable small businesses to clean up often undeserved slanderous statements made about them by disgruntled former employees or dissatisfied customers.
“A large business can receive negative publicity and not be affected by it, “said an HRH spokesman. “A small business will suffer substantial financial loss. Image is everything and with the number of internet complaint sites increasing every day it has become a priority for small businesses to address the subject of their online identity.”
HRH has designed a program where they can relocate or banish all negative publicity within search engine results to Page 10 and beyond. The objective is to boost a company’s positive image in the pages where potential customers will see their listings. By eliminating any negative statements or reviews they clear the way for visitors to focus only on the positive aspects of a retailer or service provider.
HRH Business Consulting is a full service internet marketing firm offering business consulting and marketing solutions to online businesses. In addition to their new Online Identity Management service, they also offer Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), and Social Media Optimization.
Contact: HRH Business Consulting 22001 Crespi St, Unit A Woodland Hills, CA, 91364 United States Tel: 1.818.867.4442
Wednesday, June 10, 2009
Property Consulting Group Lands O’Hare & Midway Sponsorship Business
Property Consulting Group (PCG) today announced a new partnership through Airport Marketing Income (AMI) that grants Chicago-based PCG the sponsorship and experiential marketing rights to both O’Hare International Airport and Chicago Midway Airport.
“As Chicagoans, we are personally committed to showcasing O’Hare and Midway to corporate partners all over the world,” said Josh Kritzler, President of PCG. “As sponsorship executives, we are excited to show the value to companies of reaching new audiences through the unique channels that these two airport jewels represent.”
This partnership grants PCG the rights to develop branded entertainment areas and events throughout the airport which allows brands to create positive messages to the 95 million-plus passengers that pass through Chicago annually.
This announcement comes on the heels of a partnership between Portland, Ore.-based AMI and Clear Channel Airports that controls static advertising within the Chicago airport system.
“AMI is very excited to be working with Property Consulting Group and supporting the vision of the Airport Commissioner for Chicago O’Hare and Midway Airports,” says Brad Jersey, President of Airport Marketing Income. “We are thrilled at this opportunity and look forward to working with PCG to bring additional revenue to the airports and enhance the passenger experience. The sponsorship and integrated marketing opportunities are endless for airports like O’Hare and Midway. We are very excited to be part of this opportunity,” says Jersey.
About AMI
AMI is a pioneer and the leader today in the field of airport-based marketing and sponsorship. The firm presents its clients with unique multi-touch marketing and sponsorship opportunities, leveraging the realities of today’s air travel and the untapped potential of airport properties. AMI’s comprehensive approach to marketing in the airport environment brings together the country’s top port authorities with major brands to create impactful multi-touch experiences that include a variety of mediums including sound, product sampling and innovative visuals. Clients include: Airborne, Bank of America, Dunkin’ Brands, PepsiAmericas, Under Armour, Siemens, and Yahoo! For more information on AMI, visit www.airport-marketing.com.
About PCG
Based in Chicago, PCG is a sponsorship firm that specializes in its academic approach to crafting unique sponsorship pacts. With a client base throughout the world, PCG has taken this approach to represent global sports & entertainment properties like the National Baseball Hall of Fame & Museum, Cricket Australia and WWE and regional organizations like minor league baseball’s Sioux Falls Canaries. For more information on PCG, visit www.propertycg.com.
“As Chicagoans, we are personally committed to showcasing O’Hare and Midway to corporate partners all over the world,” said Josh Kritzler, President of PCG. “As sponsorship executives, we are excited to show the value to companies of reaching new audiences through the unique channels that these two airport jewels represent.”
This partnership grants PCG the rights to develop branded entertainment areas and events throughout the airport which allows brands to create positive messages to the 95 million-plus passengers that pass through Chicago annually.
This announcement comes on the heels of a partnership between Portland, Ore.-based AMI and Clear Channel Airports that controls static advertising within the Chicago airport system.
“AMI is very excited to be working with Property Consulting Group and supporting the vision of the Airport Commissioner for Chicago O’Hare and Midway Airports,” says Brad Jersey, President of Airport Marketing Income. “We are thrilled at this opportunity and look forward to working with PCG to bring additional revenue to the airports and enhance the passenger experience. The sponsorship and integrated marketing opportunities are endless for airports like O’Hare and Midway. We are very excited to be part of this opportunity,” says Jersey.
About AMI
AMI is a pioneer and the leader today in the field of airport-based marketing and sponsorship. The firm presents its clients with unique multi-touch marketing and sponsorship opportunities, leveraging the realities of today’s air travel and the untapped potential of airport properties. AMI’s comprehensive approach to marketing in the airport environment brings together the country’s top port authorities with major brands to create impactful multi-touch experiences that include a variety of mediums including sound, product sampling and innovative visuals. Clients include: Airborne, Bank of America, Dunkin’ Brands, PepsiAmericas, Under Armour, Siemens, and Yahoo! For more information on AMI, visit www.airport-marketing.com.
About PCG
Based in Chicago, PCG is a sponsorship firm that specializes in its academic approach to crafting unique sponsorship pacts. With a client base throughout the world, PCG has taken this approach to represent global sports & entertainment properties like the National Baseball Hall of Fame & Museum, Cricket Australia and WWE and regional organizations like minor league baseball’s Sioux Falls Canaries. For more information on PCG, visit www.propertycg.com.
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