The voluntary market is highly competitive, and carriers need to keep pace with
what others in the market are doing. One way used by many to do this is with
Eastbridge`s annual report, Voluntary/Worksite Marketing Industry Snapshot and
Competitor Profiles. The report has been updated for 2009 and covers sales,
inforce premium, and product and distribution trends for the industry based on
2008 results. In addition, the report provides a competitive analysis of 14 of
the top worksite marketing players.
Each profile includes (where information is available):
Business Profile-Corporate structure, years in worksite business, financial
results/ratings, number of employees in worksite
Marketing-Importance of worksite business, percent of overall business, average
case size, target markets
Distribution-Channels, commissions, enrollment/re-enrollment method
Products-Platform, products offered, percentage of business
Operations-Administration, service, technology
Strengths and Weaknesses-Company's strengths relative to competitors, areas of
weakness
The cost of the report is $1,500 (or $750 if you bought the 2008 version of the
report). For more information, including a table of contents for the report,
click on the following link:
http://eastbridge.com/spotlight/archives/mo_2009snapshot.htm.
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