Vaha Green Consulting has added a new national marketing service for businesses seeking to be recognized as leaders in the "green" marketplace. Vaha is a solar power installation and environmental consulting company with headquarters in California and offices in New Jersey.
The new service, headed by experienced marketer Rob Gordon, will draw on the substantial environmental and business expertise represented by Vaha's LEED AP environmental expert, Geoff Tomlinson; and Vaha's Cornell-trained head of operations, Gaye Tomlinson, MBA. Each member of the team has a deep, long-term commitment to "green" issues.
Vaha's new marketing division will work with existing and start-up companies to raise their profile as providers of "green" products and services. With expertise in business-to-business and consumer marketing, Vaha will help companies to:
* Develop or refine business strategies
* Clarify market positioning
* Use a mix of new and traditional media to communicate differentiating messages
* Create unique and highly-tailored promotional plans to achieve specific goals
Geoff Tomlinson, LEED AP, is Vaha's resident "green" expert and a leader in Southern California's burgeoning solar power industry. Professionally accredited by Leadership in Energy and Environmental Design and certified by the US Green Building Council (USGBC), Geoff has expertise in all aspects of green technology, including several years of experience in green building development.
Gaye Tomlinson holds an MBA in business from Cornell University. She has worked in business management and marketing for the past 20 years and has directed the dramatic growth of Vaha since she and Geoff founded the company in 2007. Vaha's highly successful community solar partnership with the City of Anaheim and Habitat for Humanity was the result of a concept developed by Gaye and Geoff in 2008.
Rob Gordon has 30 years of marketing experience for a number of science and technology-based industries including hi-tech, communications technology, pharmaceuticals, hospitals, and allied health. He has also consulted with many small businesses, including "green" start-ups. He is also a writer, blogger, and has worked in journalism and public and community relations.