Friday, June 5, 2009

Marketing Consultants Provide Companies Cost-Effective Solution During Hard Times

Companies looking to keep up with marketing demands despite fewer resources now have a convenient and cost-effective strategic solution: The Interim Marketing Manager(SM)(IMM(R)) business model. McKinley Marketing Partners provides Fortune 1000 companies, government agencies, and non-profits with experienced marketing consultants for hire who can jump in at a moment's notice to temporarily help spearhead initiatives, supplement ongoing projects, or fill a needed skill set on a case-by-case basis.

"Marketing is critical to staying afloat. But that doesn't mean it has to be costly," says Michelle Boggs, president and CEO of McKinley Marketing Partners. "A simple and efficient way for a company to keep the marketing machine running during this economy is to hire a consultant."

According to McKinley, marketing consultants can be cost-effective since 100 percent of their time is dedicated to filling a specific business need. Companies therefore only need to invest for as long as a specific project requires, which can be just a matter of weeks or months. This flexibility helps companies strategically fill critical gaps while eliminating the need for recruiting, training, annual salaries, benefits, or contracting a large consulting firm.

"I knew if I called McKinley I would get someone to help me jumpstart a project quickly," said a former General Manager of a national publication and client of McKinley. "I did not have time to look around for someone to fill the marketing role. McKinley presented someone immediately to get the job done."

"It is all about survival of the fittest. Companies that adapt their business models to keep their brand and products in the forefront will come out on top. As we learned from the companies who came out ahead in the early 1990s, a recession is not the time to put marketing on the backburner," says Boggs.

"In fact, the companies we work with are often on the cutting edge of marketing no matter what state the economy is in," added Boggs. "McKinley has experienced a surge in the number of clients seeking marketers skilled in Search Engine Optimization/Marketing, Social Media Marketing, and Public Relations. One out of every five requests is for these disciplines."

Since 1995, McKinley has been providing marketing resources to a variety of industries, including financial services, health care, technology, telecommunications, consumer package goods, media, hospitality, and more. With an average of 15 years of experience, McKinley's marketing resources encompass skills from all marketing disciplines, including advertising and public relations campaigns, communications, sales support, competitive assessments, channel marketing and product launches, market research, and more.

To learn more about how McKinley Marketing Partners helps companies, visit To share your perspective on how to meet marketing demands in this economy, visit McKinley's blog, The Summit, at

McKinley Marketing Partners is an interim marketing resource provider that serves most major metropolitan areas from its headquarters in Alexandria, Virginia, and offices in Dallas and New York. The company was recently named one of the top 500 Women-owned Businesses in the United States by and among the Top 25 Temporary Staffing Company in the Washington, DC metropolitan area by the Washington Business Journal.

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