Tuesday, January 6, 2009

Zuula Consulting is the New Face of Communication

As communication becomes increasingly complex and technology-based, traditional methods of reaching audiences may no longer work. Consumer attention spans are steadily decreasing, and new media is taking off. What was once said in sentences must now use a few words, making succinct interaction crucial to success. Amidst this communication revolution, a trusted source for innovative writing and editing services has chosen Richmond, Virginia, as its home.

Zuula Consulting, the one-stop writing shop, offers complete writing services for clients nationwide. Founders Deanna Lorianni and Meghan Codd understand the changing nature of language and combine years of experience with a fresh approach.

"The internet provides a wealth of information at our fingertips, making consumers more educated than ever before," says Lorianni. "In order to compete in this progressive marketplace, companies must successfully communicate with today's audience. If your message is poorly written, chances are people will notice and your business will suffer."

While one of Zuula Consulting's specialties is financial writing, their real distinction is writing for all genres and niches. From creating copy for websites and brochures to ghostwriting books and editing newsletters, this boutique copywriting firm helps businesses and professionals compete in today's marketplace.

"Our approach to writing mixes timeless creativity with efficiency," says Codd. "If a client presents a full page of writing, our goal is to cut that page in half. We want to get to the point and create a powerful message -- without losing impact."

As entrepreneurs, Codd and Lorianni combine their individual writing talents with business savvy. Zuula Consulting leverages this creative alliance to avoid the scope limitations confronted by freelancers. A professional writer and editor are assigned on every project, ensuring the piece is well-crafted from start to finish. This checks-and-balances system tightens the creative process, making deadlines an easy target. It also eliminates the need for clients to contract out extra editing services.

"As writers and editors, we must be able to meet the demands of changing communication," says Codd. "As business owners, we are proud of the services we provide and thrilled to call Richmond home."

Zuula Consulting is the one-stop writing shop: a copywriting firm offering a full-range of writing and editing services to individual and corporate clients nationwide.

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