Tuesday, August 18, 2009

Ceto and Associates Promotes Richard Holtzman from Senior Consultant to Manager in the Consulting Services Group

Ceto and Associates, a national consulting firm providing consulting services to the financial industry, has promoted Richard J. Holtzman to a manager position in their Consulting Services Group. Prior to this promotion, he held the title of Senior Consultant. In his new role, Holtzman will serve as the Manager for Ceto and Associates’ nationally recognized revenue enhancement projects and contract cost reduction assessments, in addition to other responsibilities.

Nick Ceto, chairman and founder of Ceto and Associates said, “We are indeed pleased to give this well deserved promotion to Richard in recognition of his significant contributions to our bank, thrift and credit union clients throughout the country. He has particular expertise in enhancing profitability through increasing the level of earning assets, finding new sources of revenue and reducing the cost of 'outsourced' servicing contracts. These profit improvement skills are especially welcome at this time, due to the shrinking profit levels now being experienced by virtually all the nation’s financial institutions.”

Holtzman initially joined Ceto and Associates as a Consultant in Ceto’s Consulting Service Group, conducting bank-wide studies to identify and quantify systemic gaps in pricing, assessment and collection of service and transactional fees. Ceto and Associates recognized his outstanding efforts and results with clients and promoted him to Senior Consultant in 2007. During his tenure as a Senior Consultant, Holtzman performed multiple revenue enhancement consulting engagements for clients nationwide. His responsibilities included identification and quantification of benefits, implementation assistance, development of performance measurement and monitoring systems, and ongoing consultation and support.

Prior to Ceto and Associates, Holtzman was a Senior Financial Analyst with Market Line Associates, a firm that specializes in account and customer profitability. By producing bank-wide diagnostic studies, Holtzman developed models to identify and classify customer profitability segments for operational and marketing purposes. Earlier in his career, Holtzman worked at Wells Fargo and Branch Banking & Trust (BB&T). In these roles, he performed retail banking services, including originating mortgage and consumer loans, lines of credit, credit cards and deposit products.

He has authored various articles on ways to improve overall bank profitability, including their implementation methodologies and monitoring systems. Holtzman is a Cum Laude graduate of Georgia Southern University’s School of Finance.

“I am pleased with this opportunity to continue my work with Ceto and Associates. I am excited to tackle the new challenges as a Manager in the Consulting Service Group. In the current banking market, there is a significant and urgent need to develop new and alternative sources of revenue to improve profitability and market competitiveness. In my new position I will be able to assist more clients achieve their revenue goals,” said Holtzman.

About Ceto and Associates

Ceto and Associates, a national consulting firm in the financial industry, specializes in developing solutions to provide financial institutions the ability to increase their profitability through the implementation of revenue enhancement programs and increases in their overall operational efficiencies. Founded in 1994 and headquartered in Atlanta, Ceto and Associates places their clients’ needs in the forefront and designs solutions tailored to their culture, goals and objectives. Ceto and Associates has earned the trust and improved annual revenues of more than 1,500 financial institutions in all 50 states and Canada. For more information about Ceto and Associates, please visit their Web site at www.ceto.com.

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