Tuesday, October 12, 2010

International Data Centre Group Announces Partnership With BroadGroup

The International Data Centre Group (IDC-G), the first global data centre alliance, has announced a joint partnership with BroadGroup, the international consulting firm.

The joint collaboration between IDC-G and BroadGroup has significant promotional value for both companies. BroadGroup's schedule of industry leading events includes the 4th Finance and Investment Forum in London (December 2010), Data Centres Malaysia (January 2011), Data Centres Central Europe, Budapest and Enterprise India 2011. IDC-G will now represent its alliance members across all BroadGroup conferences, which primarily focus on the rapidly growing emerging markets in Asia and Central and Eastern Europe.

"The collaboration is an affirmation of the synergies in the philosophy of IDC-G and BroadGroup, in seeking to encourage the exchange of ideas and information amongst professionals in the data centre industry, through forums and conferences," said Guy Willner, executive chairman of IDC-G. "The upcoming events in Asia and Central Eastern Europe provide an excellent networking platform for us to represent our extensive list of alliance partners, in markets which we consider as key in the future growth of data centres."

"As the internationalization of data centers continues to be driven by consolidation and M&A, data center operators need more than ever to ensure that their brands stand out and that they can benchmark themselves for best practice, valuations, and business opportunities. BroadGroup supports data centers in achieving these objectives, provides independent due diligence and financial benchmarking and has an extensive repertoire of marketing channels to increase brand recognition," commented Philip Low, managing director of BroadGroup.

About IDC-G

Headquartered in London, IDC-G is the first global data centre alliance, providing customers with a single interface for premium data centre services in emerging technology markets and new economies. IDC-G's customers can leverage world-class industry experience combined with the local expertise of its Alliance Members, as well as the reassurance that comes with the IDC-G stamp of data centre excellence. IDC-G was launched in 2010 by Guy Willner, the co-founder of Europe's leading carrier neutral data centre provider IXEurope which was acquired by Equinix Inc. in 2007 for USD555m. For more details on IDC-G, visit http://www.idc-g.com/.

About BroadGroup

BroadGroup is an international consulting firm that focuses on IT and telecommunications. It offers a wide portfolio of services including industry newsletters, reports, studies, and an international circuit of established industry events and conferences. BroadGroup operates internationally, with a growing presence in the Middle East and Asian markets and operates the industry portal http://www.datacentres.com.

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