Disregard Previous Instructions, a new consulting company, instructs its clients to pretty much forget all the stuff they learned in B school and in their prior business experience and open their minds to a new way of thinking. Because what businesses are doing now is not working very well is it?
Disregard Previous Instructions assembles teams – made up of really smart people from really interesting, compelling backgrounds to examine business issues from viewpoints companies would never reach on their own.
"The name of our company really says it all," said Steven Weiss, President of Disregard Previous Instructions. "We burned the playbook. 'Everything changed because everything changed.' That's our philosophy."
Money, money, money, money. That's what it's all about. "No matter how far out of the box our ideas may be," said Weiss, "We get people's attention - we get results."
Every ad agency and consulting company out there has a code word – breakthrough, disruption, insurgence - for their "special sauce." And their results are...you tell us.
Weiss has spoken at a slew of spiffy colleges and institutions - look them up, we're not going to tell you stuff you can read on our website.
"Disregard Previous Instructions is about forgetting, or re-learning if you will," said Weiss. "The success stories of yesterday have little relationship to the success stories we'll see tomorrow. Unfortunately, businesses are currently getting better and better at a management model that has less impact in a world that has completely changed."
Mr. Weiss has impeccable credentials, has worked with scores of blue chippers, launched hundreds of projects and, with his teams, was way ahead of the curve in marketing, strategy, branding, and technology. He founded Quest, a think tank whose mission was to extend the frontiers of knowledge. Sponsors included: The Coca-Cola Company, Nestle, Unilever, L'Oreal, Hallmark, McCann-Erikson, The Interpublic Group, Cambell-Ewald, General Motors and The Coca-Cola Company of Japan, just to name a few -- not bad.
Disregard Previous Instructions offers lectures, forums and workshops in addition to its consulting services.