Wednesday, September 23, 2009

Baer Consulting Launches New Division

Baer Consulting Inc., a boutique healthcare marketing and communications firm, announced today the launch of its new division, RxEd, dedicated exclusively to patient education and advocacy relations.

Baer Consulting is joining forces with the founders of The Eden Communications Group Sharon Savel and Cathy Lewis-Fink, to create this exciting venture. Pioneers in patient education, Sharon and Cathy sold Eden Communications to Omnicom after 15 years of successfully building and managing the pharmaceutical marketing and education agency.

“As we celebrate our five year anniversary, I’m thrilled to build off the solid reputation we have created at Baer Consulting and expand our patient education offerings through RxEd,” said Michele Baer, Founder and President of Baer Consulting. “The timing couldn’t be better. As spending in DTC advertising declines, the need to reach and create informed, compliant patients is a priority for brands both large and small. Our team of entrepreneurs at RxEd has the experience and agility to create targeted, high-impact and measureable patient education programs for our clients across many channels of communication, including the new media spectrum.”

After several successful patient education initiatives for clients in multiple sclerosis, infertility and incontinence, Baer Consulting recognized an opportunity to build a team to support these efforts. Bringing Sharon and Cathy on board at RxEd gives the organization added depth and breadth, with their experience in developing and executing a wide range of patient education programs for blockbuster brands such as Zoloft, Aricept, Celebrex, Viagra, Claritin, Premarin, Xalatan, Neurontin and Detrol. Additionally, Sharon and Cathy have a proven track record of forging partnerships with such diverse groups as the Alzheimer’s Association, Arthritis Foundation, The National Council on the Aging, Planned Parenthood and many more on behalf of their clients.

“Patient education is increasingly important in what’s become a fragmented market,” said Cathy Lewis-Fink. “Successful initiatives require a knowledge of consumer behavior, the ability to recognize trends in communication and skillful execution.

“We are delighted to bring our expertise to RxEd and know that all brands can benefit from a strong patient strategy,” added Sharon Savel. “Strategic development, high quality creative and strong relationship management will be an integral part of what we deliver to every client.”

About Baer Consulting

Established in 2004, Baer Consulting is an award-winning firm with expertise in marketing communications and public relations for the healthcare industry. With experience in national and grassroots media relations, strategy and outreach, corporate and internal communications, FDA approvals and product communications, Baer Consulting helps clients deliver the right messages to the right audiences. For more information, visit and

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