Thursday, July 9, 2009

Northern Light Expands Consulting Services with Launch of 'MI Insight'

Northern Light today announced MI Insight(TM), a new service that unifies a company's tracking of product markets, competitors, events, and trends in one easy-to-deploy, turnkey solution. Each MI Insight is customized to the client's specifications, populated with content, and editorially supervised by Northern Light research professionals. MI Insight can be integrated into a SinglePoint(TM) strategic research portal, a Northern Light Business News(TM) portal, or deployed as a MI Insight portal.

Northern Light's editorial team works with each client to create a framework within the MI Insight portal to capture, organize, and present all of the key knowledge elements the client requires to support its strategic initiatives. Then Northern Light researchers scour Internet resources, news, and licensed research for the content required to populate and update the portal. The result is a fresh and accessible mother lode of market intelligence that can be easily used by all the client's employees.

For example, a typical MI Insight includes an industry section that provides a broad picture of a client's core business sector. Resources include news headlines, summaries, reports, and industry authority blog posts offering informed perspective, commentary, and analysis. Links are provided to industry associations and events as well as to market research resources. MI Insight also mines competitors' Web sites for useful information such as financial results, company news, strategic plans and mission statements, joint venture and partnership announcements, and marketing materials.

MI Insight portals are tuned to the client's industry. For example, if a pharmaceutical client focuses on a particular therapeutic area, the MI Insight portal will collect, consolidate, and present information from public and private sources on patient forecasts, approved treatments, regulatory issues, emerging treatment strategies, and new companies to watch.

"MI Insight provides one place to go for all the current market intelligence a client needs," said C. David Seuss, CEO of Northern Light. "Because MI Insight concentrates all of this scattered and diverse information, it not only saves an untold amount of time for our client's employees, it raises the market intelligence quotient across the whole organization."

MI Insight is the latest in a range of consulting services from Northern Light, which is best known for providing custom strategic research portals for some of the world's leading companies. MI Insight incorporates Northern Light's widely-deployed enterprise search and text analytics capabilities, specifically tuned for business research, and content from Northern Light Business News, a full-text index of more than 8,000 sources, including business newswires, leading business publications, industry news sites, and editorially-selected industry authority blogs.

MI Insight is available immediately from Northern Light. The service is available to an unlimited number of users within a client organization. Pricing is based on the number of industries and companies surveyed, starting at $48,000 per year.

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. Northern Light's current clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, insurance, transportation, retailing, and electronics. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.

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