Friday, June 26, 2009

Strategy Analytics: Nuance and SVOX Making a Noise in Voice Technology

Human Machine Interface (HMI) technologies, particularly voice, haptic controls and touch screens, are being adopted strongly in automotive markets. Key players, Nuance and SVOX, are starting to build a strong market lead in voice technology; while Alpine, Clarion, Continental, Harman, Sharp, and Toshiba-Matsushita show a strong showing in multimedia systems and displays markets. Leading car makers investing in HMI technologies include Audi, BMW, Mercedes-Benz, Ford, and Fiat. The automotive voice and touch screen market will reach $2.9B in 2015, according to Strategy Analytics research, "Automotive HMI: Market Leaders Maintaining Strong Positions."

While the most advanced systems remain in luxury vehicles, HMI technology is migrating into mainstream vehicle markets at an accelerating pace. "Demand is growing for voice technology and touch screen capability in popular, affordable cars. Car makers can differentiate offerings by price points," says John Canali, Automotive Analyst at Strategy Analytics and author of this report. "HMI technology has progressed so well partly because OEMs, especially luxury OEMs, cannot risk having second-rate HMI technology when the market recovers.

"The automotive HMI market has seen voice and touch screen technology make tremendous strides in terms of quality and price," commented Joanne Blight, Automotive Director. "To target opportunities in the HMI market, collaboration is essential, not only to create relevant solutions but also to achieve economies of scale."

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit

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