Kicking off in February 2009, Zobrist Consulting Will Hold a Series of Free Webinars, Focused on Understanding New Media Tools from Email and Search Marketing to Marketing Through Social Networking. We’ll Discuss How to Implement These Tools to Increase Your Company’s Ecommerce Sales.
Zobrist Consulting and IBM are pleased to announce a series of complimentary webinars, kicking off in late February and running through April. Increase your value to your company and learn how to generate new ecommerce sales with this series of webinars, geared towards introducing you to the concepts of New Media marketing and giving you ideas as to how you can apply them to your business.
In our first webinar, “The Building Blocks of New Media Marketing,” our New Media Marketing Expert will provide an overview of the complete New Media Marketing toolkit, discussing how each tool is used to drive traffic and sales to ecommerce websites.
In “SEO: Demystifying the URL” a Senior Zobrist IBM Websphere Architect will discuss optimizing your site URLs to take advantage of natural search traffic. This is one of the simplest and most important tools to create high search engine rankings, but it is often overlooked. Find out now how to quickly and effectively make this small change to your site that can lead to big results.
With “Email Best Practices” we’ll take a look at how to best use one of the most effective tools for driving sales and increasing your return on your marketing investment – email. We’ll discuss how to design, segment and deliver emails that will increase your ecommerce sales.
In “Advanced Search: Empower shoppers to find what they are looking for!” we’ll look at companies using search on their websites and show you how to use search as a tool to increase customer satisfaction and your overall conversion rate. A good search tool can make or break a user’s shopping experience – find out how to make sure your search helps your overall site experience.
For “How to (and How Not to) Use Twitter to Build Your Brand” we’ll delve into microblogging, one of the recent emerging trends in New Media marketing. You’ll come away from this webinar with a feel for whether microblogging, or Twittering, is right for your company, and how you might use Twitter to engage with your customers and drive additional sales.
In “Ratings and Reviews: Opening the Floodgates?” we’ll explore ecommerce store Ratings and Reviews. You’ll understand how they work and how companies get past concerns about negative reviews to find success.
With “How to (and How Not to) Use Social Media to Build Your Brand” our team will look at Social Media Marketing, to help you understand its place in your overall marketing mix. We’ll review case studies showing companies who are using Social Media to drive traffic and ecommerce sales, as well as companies who are using the channels in potentially brand-negative ways.
Finally, in “Six Strategies for YouTube Success” you’ll discover new ideas for how you can lead your company to use YouTube or other video channels for ecommerce success. With more case studies and examples showing how using video doesn’t have to be expensive or time consuming, you’ll come away from this final webinar ready to jump into video marketing with both feet.
As a thank you for attending the first webinar, the Zobrist team will send you a copy of “The New Rules of Marketing and PR” by New Media and PR insider David Meerman Scott. To register, just visit www.zobristinc.com/webinars.
For additional information on the news that is the subject of this release, please contact Teresa Zobrist or visit www.zobristinc.com.
About Zobrist Consulting Group
Zobrist Consulting Group is dedicated to web-enabling businesses by building Internet applications using Java on UNIX, i5/OS and Windows platforms. Zobrist Consulting’s core competency comes from years of experience developing large-scale applications for IBM Global Services, and making Customer Satisfaction a number one priority. Zobrist Consulting was recently recognized for the launch of the new thenorthface.com website, featuring the first ever ecommerce store for The North Face. The site launch won Zobrist Consulting the IBM Leadership Award for "Best B2C Deployment in 2008.”
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