Friday, August 21, 2009

TechnoBrands Incorporated Partners with 280 Group, Encourages Canadian Tech Sector to Adopt Product Management Best Practices

TechnoBrands Incorporated, an independent consulting firm specializing in product strategy and product management, announced it has entered into a partnership agreement with 280 Group of Los Gatos, California, to deliver a fresh offering of product management, product marketing and corporate process improvement seminars to the Canadian tech sector. TechnoBrands and 280 Group will kick off a series of public seminars with the industry-leading Strategic Product Management™ training seminar at the Brookstreet Hotel in Ottawa, September 14 through 17, 2009.

"TechnoBrands is very excited about our partnership with 280 Group and the opportunity it represents to technology companies in Canada" said John Hawkins, owner of TechnoBrands Incorporated. "In addition to the Blackblot material, which is the leading product management training methodology in the world, 280 Group has developed a range of their own seminars and tools to promote excellence in product management and product marketing."

The Strategic Product Management™ training seminar has been developed by Blackblot and has already been offered to a range of Fortune 500 companies internationally. Over the course of 4 days, attendees are provided with the knowledge, skills and tools to implement effective and competitive product management, using powerful frameworks and models, based on Blackblot's Product Management Tool Kit (PMTK). Other training and tools available include Interactivity & Communications™, Market Value Pricing™, Delivering Great Demos! ™ , Marketing Mastery™ and Personal Strategic Plans for Product Managers & Marketers™. There is also a Self-Study Course available through the 280 Group which allows product marketers and managers to prepare for and take the industry-standard CPM (Certified Product Manager) and CPMM (Certified Product Marketing Manager) exams which facilitate professional certification through AIPMM (Association of Product Marketing & Management).

About TechnoBrands

TechnoBrands helps technology companies by providing training and consulting services which are focused on product management and product marketing processes and best-practices. For more information, please visit

About 280 Group

The 280 Group is the world's premier Product Management and Product Marketing consulting and training firm, and has been featured on CNBC's World Business Review and the Silicon Valley Business Report. Formed in 1996, the company has helped thousands of companies to learn and implement best practices, resulting in better products and increased revenues. Major consulting clients of the 280 Group include SAP, Nokia, Intel, Adobe and Palm as well as dozens of small and medium-sized high-tech companies. A partial list of clients, letters of reference and
samples of work are available on the 280 Group website in the clients section at

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