Thursday, July 21, 2011

Bluestreak Technology Launches Bluestreak Creative Labs Consulting Practice

Bluestreak Technology (Canada) Inc., a proven leader in video delivery solutions deployed on wireless and wired devices, such as mobile phones and tablets, set-top boxes, digital televisions and other consumer electronic devices, today announced the launch of Bluestreak Creative Labs, the company's comprehensive TV, video, and mobile consulting practice. Now, IPTV, cable and mobile operators, and content providers have access to the industry's leading experts in embedded video software to accelerate their application development and design projects.

Bluestreak Creative Labs distinguishes itself with a dedicated team of experts skilled in the creative design and intelligent development of cross-platform and Over the Top (OTT) applications optimized for connected televisions, set-top boxes, mobile phones, and other consumer electronics. The team of architects, designers and application developers has deep expertise in a wide range of embedded device environments, reflecting over a decade spent optimizing cross-platform user experiences for operators and technology companies such as Bouygues Telecom, Orange, Time Warner Cable and Videotron. By providing companies with the solutions that only come with years of experience, Bluestreak Creative Labs accelerates time to market and reduces the risk in launching critical TV and mobile services.

"Given the years of experience and expertise we have in-house with OTT video and multimedia products, launching this consulting practice is a natural extension of our capabilities," said Dominique Jodoin, Bluestreak Technology CEO and President. "The creation of this practice comes as a result of our customers' increasing demand for Bluestreak's unique expertise in multimedia embedded systems. That expertise is evident in our realistic approach to architecture, design and development of embedded applications. Bluestreak guarantees a consistent and high quality user experience across any connected devices, yet optimized for each platform."

The Bluestreak Creative Labs team can dramatically reduce the risk in developing and launching critical TV and mobile services, working remotely or on site to help deliver those services efficiently and on time. The core team includes:

1) System architects, who design the necessary information architecture components of an application solution and suggest optimizations to maximize performance.

2) Designers, who visually define the user experience concepts according to the customer's strategy, marketing and branding. They also develop wireframes that balance the need for both brand consistency and fluid navigation and oversee usability testing of application prototypes.

3) Application developers, who validate designer proposals, build the appropriate software, and develop the services in the selected presentation technology.

4) Content specialists, who will analyze, document, and recommend content strategies to produce an application interface that is intuitive for the end user to follow and understand.

The Creative Labs team has extensive experience with a variety of technologies and skill sets, including but not limited to:

-- Presentation technologies: Adobe Flash, HTML5, JavaScript, CSS, Webkit

-- Device operating systems: iPhone iOS, Android, BlackBerry, Windows Mobile, Symbian, Linux

-- Bluestreak Technology video delivery products: MachBlue Classic and MachBlue XT

-- User interface optimization

-- Information architecture and wireframe design

-- Concept development

-- Content design and strategy

-- Visual and motion design

In addition to its own team, Bluestreak Creative Labs has a long experience in coordinating the work of application partners and content providers, including design companies, software houses, and set-top box integrators, to ensure the consistency of the whole video or mobile experience. For more information on the Bluestreak Creative Labs team and to download a brochure please visit:

About Bluestreak Technology

Bluestreak Technology is a proven leader in video delivery solutions, deployed on embedded connected devices, such as mobile phones, set-top boxes, digital televisions and other consumer electronic devices. The company's award-winning MachBlue(TM) platform extends the rich graphics that Flash(R) and HTML5 are known for on the Web with the customization options necessary to overcome the unique constraints of embedded connected devices. Bluestreak Technology's software is used daily by millions of consumers worldwide, delivering interactive and engaging user experiences that have been shown to improve service adoption rates and increase content usage. Through the Bluestreak Creative Labs practice, the company also delivers specialized TV and video-centric architecture, applications and services.

Privately held and headquartered in Montreal, Canada, Bluestreak Technology powers the user interfaces and applications for many of today's leading television and mobile companies, including Bouygues Telecom, DivX, Irdeto, Mitsubishi, NDS, Orange, Qualcomm, Soft@Home, Time Warner Cable, Videotron, and Zon Multimedia. Additional information is available at or Twitter: @Bluestreak_Tech.

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