Wednesday, January 26, 2011

Amazon Consulting Announces Promotion of Beth Vanni to Vice President

Amazon Consulting, a leading partnering services firm dedicated to helping companies elevate the impact of partnering, today announced the promotion of Beth Vanni to Vice President. As the director managing Amazon Consulting's market intelligence over the past several years, Ms. Vanni contributed greatly to the company's methodologies, processes, thought leadership and research studies. As Vice President, Ms. Vanni will continue this responsibility, in addition to elevating the quality of the company's services and deliverables.

"Beth has gained a strong reputation as a prominent channel industry analyst and speaker," said Amazon Consulting CEO Diane Krakora. "We are very excited to have Beth's thought leadership to shape the future of our organization, serve the vendor community and bridge the gap between technology partners."

Beth Vanni has more than 25 years experience in sales and marketing, with a special focus in partnering strategies. She has held various management-level positions for leading distributors IngramMicro, Softsel and Merisel. Beth built and led an enterprise hardware/software distribution business focused on Sun Microsystems and related technologies (Arrow's MOCA division); created and led a market development team focused on the SMB market at Cisco; and lead a team focused on global channel sales operations at BEA Systems.

Under Ms. Vanni's leadership, in 2010 Amazon Consulting created five major exclusive channel research studies that have helped guide the partnering strategies and execution plans of major IT vendors such as Cisco, VMware, NetApp, EMC, Microsoft, Adobe, Motorola, Dell, HP and IBM as well as smaller, emerging vendors such as Ciena, Isilon, Informatica and Riverbed. Beth Vanni and CEO Diane Krakora both regularly speak at industry events sharing industry trending and research to global IT vendors and solutions providers; events include HP Worldwide Partner Conference, CompTIA Breakaway Conference, Global Technology Distribution Council Vendor Summit, Dreamforce, Baptie's Channel Focus North/Latin America, IBM's Influencer Summit, VMworld, and Oracle Openworld.


Amazon Consulting offers market research studies through a comprehensive annual market intelligence subscription program called PartnerG2. Fueling channel management professionals with valuable research, analysis, thought leadership tools and expert advice to guide partnering success, PartnerG2 offers unlimited users under a corporate subscription, quarterly studies based on industry hot topics, a complete library of thought leadership materials and 4-hours of complementary consulting services. Channel industry analyst and speaker Beth Vanni is the Vice President of Market Intelligence for Amazon's Partner G2 program and can be followed at or

About Amazon Consulting

Amazon Consulting, LLC is a partnering development firm based in Silicon Valley, California, wholly dedicated to helping companies elevate the impact of partnering. We achieve this by effectively designing, implementing and automating channel and alliance models. We offer services ranging from channel models and program development plans to partnering operations and program execution. PartnerPath® provides our clients a best-in-class partner portal and program automation system. For more information please visit us at

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