Accenture has completed its acquisition of Neo Metrics Analytics S.L., a leading consulting firm specializing in optimization and predictive analytics based in Madrid, Spain.
Plans for the acquisition were originally announced on January 24, 2012. The acquisition will add innovative analytics assets to Accenture’s existing portfolio, including an advanced modeler solution, which creates industrialized, highly-accurate analytical models and can help clients to rapidly predict customer behavior, and new social network analysis capabilities to enable clients to target key influencers in the customer community more effectively.
“Clients are looking for actionable customer insights that are critical to their organization’s ability to launch more profitable marketing campaigns, reduce customer turnover and create more personalized interactions,” said Narendra Mulani, managing director, Accenture Analytics and Marketing Services. “With Neo Metrics’ capabilities, we can offer analytic intelligence across all of our clients’ business processes and help clients fundamentally change the way they interact with customers.”
In addition to strengthening its customer-focused analytics assets, the acquisition will enhance Accenture’s analytical models and techniques for fraud management, quality management, pricing optimization and demand forecasting.
Accenture provides a comprehensive portfolio of industry and function-specific analytical offerings to help governments and businesses gain insights from data to improve decision making and drive high performance.
Accenture is a global management consulting, technology services and outsourcing company, with more than 246,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$25.5 billion for the fiscal year ended Aug. 31, 2011. Its home page is www.accenture.com.