Accenture has entered into an agreement to acquire Neo Metrics Analytics S.L., a leading consulting firm specializing in optimization and predictive analytics based in Madrid, Spain.
Upon closing, the acquisition will add Neo Metrics' research and development capabilities and assets to Accenture's analytics portfolio, including Neo Metrics' advanced modeler solution, which automatically generates insight from any source of information and creates industrialized, highly-accurate analytical models. The advanced modeler will enhance Accenture's ability to help clients rapidly analyze and predict customer behavior and respond to key outcomes.
Accenture will also gain new social network analysis capabilities such as the ability to identify hierarchies within online customer communities. This approach has been proven to outperform traditional models, which often disregard the relationships between a company's customers, and will allow Accenture to help clients target key influencers in the customer community more effectively.
"More and more, companies understand that advanced analytics can improve decision making, ultimately increasing sales while reducing cost," said Narendra Mulani, managing director, Accenture Analytics and Marketing Services."This acquisition will allow us to draw on Neo Metrics' skills, resources and geographic footprint across Spain, Portugal and Latin America, expanding our analytics capabilities to create leading-edge solutions for clients around the world."
Neo Metrics' team of technology experts and mathematicians will bring their highly- specialized set of analytical skills to Accenture. Neo Metrics has received international recognition for its contribution to the field of analytical intelligence and its team possesses years of analytical and statistics experience, which is in high demand in today's marketplace.
The acquisition will enable Accenture to further develop advanced analytical models across all industries and business functions including sophisticated models and techniques for pricing optimization, quality management, fraud management and demand forecasting.
Neo Metrics' customer and marketing analytics solutions have been proven to derive customer insights critical to an organization's ability to launch more profitable marketing campaigns, increase average revenue per user, reduce customer turnover and personalize customer interactions. For example, Neo Metrics' solutions have helped leading multinational telecommunications, utilities and financial corporations in Spain to improve customer life time value.
"Combining our strengths with Accenture's industry knowledge, process expertise and global network, will enable us to offer analytical intelligence across all of our clients' business processes," said Jose Luis Florez, CEO, Neo Metrics. "Our models and analyses are designed to contribute tangible business value to our clients, and becoming part of Accenture reinforces and expands that commitment."
"The acquisition of Neo Metrics will also complement the Accenture Analytics Innovation Center in Barcelona, which we launched earlier this year," said Vicente Moreno, country managing director of Accenture in Spain. "We are deeply committed to the Spanish market, which we see as a key hub for pioneering advanced predictive analytics work, and we are looking forward to applying these new capabilities to deliver better business outcomes for clients."
The acquisition is subject to closing conditions and is expected to close within 30 days. Terms of the transaction were not disclosed.
Accenture is a global management consulting, technology services and outsourcing company, with more than 244,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$25.5 billion for the fiscal year ended Aug. 31, 2011. Its home page is www.accenture.com.
About Neo Metrics
Neo Metrics is a company specialized in transforming dialogue capability between businesses and their clients, making it more personal, dynamic, systematic and measurable. Neo Metrics applies quantitative methods to improve the performance of business processes with an objective to have the largest possible impact on its clients' results. Neo Metrics' mission is "Value on every interaction." Its range of solutions allows for greater coverage of the management cycle of the marketing and communication proposal: from personalized client management and the social networks in which they are immersed, to measuring and optimization of direct, massive and online commercial actions. Its home page is http://www.neo-metrics.com/web/?lang=en.