1&1 Internet, Inc., a global leader amongst Web hosting providers, today revealed interesting results from its launch campaign for 1&1 MyWebsite – an easy online application that creates an attractive and highly tailored business website in minutes. 1&1 reveals that in response to its prime-time TV advertisements for the product, thousands of US small businesses have now taken to the Web – many for the first time. Surprisingly, the Top 10 sectors launching online is led by ‘Consulting Group.’ Consultants are followed by ‘Real Estate Agent or Broker,’ ‘Business Services’ and ‘Retailers.’
Since September, 1&1 has deployed a TV ad campaign directed at small business owners, craftsmen, the self- employed, professionals and entrepreneurs who require a website on the Internet. 1&1 aims to satisfy the hundreds of thousands of US business owners that nowadays could benefit from a website. The first results show that 1&1 has successfully engaged with thousands of American businesses that were in need of an easy method to launch a Web presence. 1&1’s data provides a useful snapshot of which industries are investing in the Internet. The Top 10 business types ordering a MyWebsite package are as follows: 1) Consulting Groups, 2) Real Estate Agents and Brokers, 3) Business Services, 4) Retail Business, 5) Non-Profit Organizations, 6) Photographers, 7) IT Consultants, 8) Faith-based Organizations, 9) Health Services, 10) PR, Marketing and Communication Services.
The blanket nature of 1&1’s prime-time TV campaign means that it is possible to analyze which business sectors were most in need of a website. No simultaneous print or online marketing activities for the product have affected the results. The data gives a strong hint that many consulting groups may be setting up business during these times of economic challenge. The results also show traditionally less Web-present businesses such as photographers, real estate agents, and retailers are most likely to be looking toward the Internet for new sales and marketing opportunities.
Oliver Mauss, CEO 1&1 Internet Inc., said “Our MyWebsite campaign is clearly inspiring business owners by showing just how quickly and easily one can launch an attractive, industry-tailored website. These businesses can benefit hugely from being online and we include impactful elements such as social media and mobile functionality to ensure that their website works hard.”
With its TV spot, 1&1 explores how many types of busy US businesses today need a website of which they can be proud. The ad shows 1&1 MyWebsite in action - creating a professional-quality, feature packed website specifically tailored to businesses from the 200 industry sectors which it includes. Many different types of hands are used to show just how simple it is to create a website – in minutes.
An example of an attractive 1&1 MyWebsite is APG Interior Remodeling Specialists, http://www.apgremodel.com, in Saddle Brook, New Jersey. Tony Guerriero comments, “The MyWebsite product is brilliant in its simplicity. All of the essential Web design elements are there: text, images, image with text, headings, photo gallery, and more. With no knowledge of any Web language required, this is the perfect tool for a Web design novice.”
Mauss added, “Our TV ad is certainly raising awareness of the 1&1 brand and helping us to realize our goal of being the go-to provider for US small businesses needing online solutions. It is pleasing to share in the online success of many thousands of US businesses.”
Since 2003, 1&1 has been at the forefront of promoting and driving the use of the Web by US small businesses. As a global leader amongst Web hosts, 1&1 is well placed to deliver a high quality service to its customers. The company currently holds over 10 million customer contracts worldwide and manages over 11 million domain names.
About 1&1 MyWebsite
Aimed specifically at helping small businesses launch a compelling and effective website in minutes, 1&1 offers its MyWebsite range of packages. From only $9.99 per month, all three packages include a choice of 200 industry-specific templates with related pre-filled texts for sectors ranging from accountant to restaurant. Advanced features include social media interface and mobile website functionality. Within the range, tools include feedback forms, industry specific Image Library and RSS Feeds on news and weather, as well as catalogue and product search and shop functionality.
About 1&1 Internet, Inc.
1&1 Internet, Inc. is a subsidiary of United Internet, a profitable public company with a market cap of $3 billion. 1&1 was founded in 1988 and hosts more than 11 million domain names, while more than 70,000 servers run on the company’s five state-of-the-art, green data centers. 1&1’s global community is approximately 10 million customer contracts strong. The company’s North American headquarters is located in Chesterbrook, PA. For more information, please contact the company at http://www.1and1.com.