Thursday, January 20, 2011

Evantage Consulting Welcomes New Interactive Marketing Strategist and Analytics Expert Jessica Hose

Evantage Consulting, a leader in product and services strategy consulting, has hired a new senior marketing consultant who specializes in online marketing strategy and analytics.

Jessica Hose comes to Evantage from Digital River in Eden Prairie, Minn., where she served as Associate Director for Strategic Marketing. While at Digital River, she developed strategic, online marketing programs, managed site optimization programs and oversaw user experience testing.

With more than 10 years of experience in e-marketing, Hose has developed new efficiencies in the execution and testing lifecycle of e-commerce sites. As a result, she has helped numerous clients increase close rates and average-order volume and revenue per visitor.

“We’re excited to welcome another great employee like Jessica to the Evantage team,” said Robin Carpenter, Managing Partner. “Her program management, user experience testing and site optimization expertise make Jessica a perfect fit for our Marketing Practice and our user Experience and Analytics service.”

Hose completed her formal education at the University of Wisconsin-Oshkosh in Oshkosh, Wisconsin, where she earned a bachelor’s in English and a minor in Spanish. She also spent a semester abroad at Cambridge University where she studied British/Irish history and British literature.

About Evantage Consulting

Evantage Consulting solves complex problems creatively to help business leaders plan and deliver successful new products and services. The firm applies its strong analytics orientation across a holistic spectrum of data to create highly usable, intuitive and marketable products and services. Evantage specializes in user experience and analytics, integrated web strategy, business performance consulting and innovations in health care.

Founded in 1999, Evantage Consulting is headquartered in Minneapolis, MN. For more information, visit Evantage Consulting is also proud to be a two-time winner of the Minneapolis-St.Paul Business Journal’s Great Places to Work award.

Visit the Evantage Consulting User Experience Blog.

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