Digital Primates Teams Up With MLB Advanced Media To Unveil MLB.TV Online Video Player

Digital Primates IT Consulting Group, an industry leader in RIA technologies, recently partnered with MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, to deliver the MLB.TV media player, which enables subscribers to watch live and on-demand games on their computers.

The media player utilizes MLB.com's proprietary speed detection that allows broadband customers to enjoy a High Definition-quality picture where available. It also has live-game DVR functionality and offers multi-game views, providing access to watch four live games simultaneously. Additional features of the new media player include:

• Real-time alerts to watch highlights from other games
• Home and away broadcast feeds for every game (where available)
• Picture-in-picture functionality
• Customizable player tracker alerts with live at-bat look-ins

"As a die-hard baseball fan, working with MLBAM was a thrill," said Jeff Tapper, Digital Primates' Partner and Senior Consultant. "When developing the video player, our first thought was 'what would we, as fans, like to see?' MLBAM already had an infrastructure in place, and working with them every step of the way helped achieve the final product that we're all so proud of."

Digital Primates participated in the design and build out of the workflow system, which determines the availability of video feeds, factors what the viewer is entitled to see and provides the ability to sell or upsell additional content to users. Digital Primates also implemented MLBAM's patented "geo-detection system," which determines where users are located so black-out restrictions can be enforced.

"Digital Primates has been instrumental in the success of the MLB.TV player development this season," said Joe Choti, chief technology officer, MLBAM. "Expert understanding of Flex technology, combined with the ability to architect a complex system that is capable of scaling, makes Digital Primates an invaluable addition to a team delivering a product. The difference is in the dedication and desire to achieve a common goal."

Digital Primates works as both a designer and a mentor. It is dually-focused on building projects with clients from the conceptual stage to completion, and empowering clients to construct their own projects through on-site, hands-on teaching. Its consultants are uniquely positioned as trainers for Adobe products, holding instructor certificates for myriad technologies, authoring dozens of articles and books on Adobe products, and speaking regularly at companies and conferences across the world.