Procter & Gamble (NYSE:PG) is teaming with Accenture (NYSE: ACN) to transform P&G’s global Web technology infrastructure and on-line digital capability. Under the multi-year agreement, Accenture will become Procter & Gamble’s (P&G) primary web technology infrastructure and services provider.
At the same time, P&G will become the anchor client of Accenture Interactive, a new business that Accenture has established to help companies develop world-class digital marketing capabilities and optimize online/offline investments. Accenture Interactive will bring together advanced technology platforms with consulting, analytics, Web development and digital managed services capabilities in an integrated model.
Accenture Interactive and P&G have teamed to create the Accenture Intelligent Digital Platform, a solution that combines leading-edge technology and analytics to transform the consumer on-line experience. By analyzing customer behavior and consumer preferences, the solution is able to bring the most relevant content and information together to create an optimal online-experience. Accenture Intelligent Digital Platform is the first and core offering of Accenture Interactive.
“Digital is becoming an increasingly critical component in reaching consumers,” said Marta Foster, vice president of Business Building Solutions at P&G. “We see digital as an opportunity for our brands to engage with consumers in new ways. Accenture’s technology and services will allow us to build deeper connections and will also offer efficiencies that will free brands up to do what they do best. In the process, we are also deepening our strategic partnership with Accenture.”
Tim Breene, senior managing director-Strategic Initiatives at Accenture said, “Procter & Gamble has long been a pioneer in adopting new technologies. The Accenture Intelligent Digital Platform will help quickly capitalize on innovative digital technologies and services and will also deliver more engaging and relevant digital experiences to their consumers. The platform will offer brands the advantage of being able to deliver relevant messages in new and engaging ways.”
Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. With approximately 177,000 people serving clients in more than 120 countries, the company generated net revenues of US$23.39 billion for the fiscal year ended Aug. 31, 2008. Its home page is www.accenture.com.