Technology Practice Management (TPM) Is Launched at IASA

DiMantova & Associates (D&A), a provider of IT-related consulting services to the insurance industry, has created a new business category -- Technology Practice Management (TPM) -- to define its service portfolio. TPM is a discipline that combines process methodologies with true management to assure the success of technology-related projects. TPM comprises three practice areas: system implementation, process re-engineering, and management consulting.

"The most difficult thing we've had to do with our success is describe it," said Tom DiMantova, president of D&A. "The only place in which you can actually deliver an elevator speech for consulting services is in the freight elevator in the Empire State Building -- and then only if you're going all the way to the top. Since we're afraid of heights, we decided to find a better way to describe what we do. TPM is clear, concise, and accurate. Plus, companies talk about their business practices all the time. If they thought of their technology practices the same way, they'd achieve better results, more consistently. We help them do just that."

To launch TPM, D&A has hired O'Brien Communications Group to manage the brand -- and to create and conduct a marketing communication program that comprises a new graphic mark, a new website, new collateral materials, and a new advertising campaign.

About DiMantova & Associates

Since 1999, DiMantova & Associates, Inc. has been providing project management, software development support, process re-engineering, and management consulting to mid-sized businesses and Fortune 500 companies. D&A employs seasoned professionals ranging from former senior corporate officers (CEOs, CIOs and CFOs) to certified project managers. Along with proven process methodologies, D&A offers objective perspectives, business intelligence, and extensive experience. For more information, please visit www.tpmexperts.com.

About O'Brien Communications Group

O'Brien Communications Group, LLC, is a business-to-business brand-management and marketing communication firm. OCG offers strategic consultation and planning services. OCG creates, packages, distributes, and measures the effectiveness of brands, messages, and marketing communication programs. OCG stands behind its work. For more information on OCG and its subsidiary companies, please visit www.obriencg.com, www.bluefuseweb.com, and www.showtlc.com.