Manticore Technology™, a leading provider of easy-to-use, powerful, marketing automation solutions, today announced that THINKstrategies named the company the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.
The BoSS Awards program is an initiative by THINKstrategies, the leading strategic consulting company focused on the business implications of the on-demand services market, to bring attention to SaaS and cloud computing companies, which are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations, and greater profitability.
Manticore Technology is an on-demand, marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team valuable insight about the interests of each lead. As a result, Manticore Technology customers increase revenues, lower costs, and gain a competitive edge.
"In today's increasingly competitive environment, it is becoming even more important to gain a greater ROI from your marketing campaigns," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Manticore Technology's SaaS solution helps companies generate greater sales from more effective marketing programs."
Intellitactics, a supplier of security incident and event management (SIEM) products is an example of one of Manticore's customers. Intellitactics wanted to improve its marketing process by implementing a new marketing automation platform that would be affordable and easy to use. More importantly, they wanted a solution that would deliver a clear, solid return on investment (ROI) in terms of improved lead conversions and increased sales.
In January 2008, Intellitactics integrated Manticore Technology's SaaS solution with their existing salesforce.com application to create a comprehensive demand generation platform. Intellitactics achieved a breakeven ROI from the Manticore Technology in two months as a result of a 171% increase in qualified leads and a 30% decrease in the length of the sales cycle.
"Our customers are realizing real, measurable benefits from our marketing automation platform and we're thrilled to be recognized by THINKstrategies for our feature rich products," said Jeff Erramouspe, president, Manticore Technology. "With Manticore Technology, customers are able to align their sales and marketing efforts to drive revenue and decrease the sales cycle."
A full description of the company's winning BoSS Award submission can be found at http://www.saas-showplace.com/awardSummary.php?key=236.
ABOUT MANTICORE TECHNOLOGY
Manticore Technology is an on-demand, marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, Jaspersoft, Sharebuilder 401(k) and Xactly Corp. For more information visit www.manticoretechnology.com or call 1-866-Manticore.
ABOUT THINKSTRATEGIES, INC.
THINKstrategies, Inc. is the only strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts toward a services orientation. THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies. In addition to the Software-as-a-Service Showplace, THINKstrategies is also the founder of the Managed Services Showplace, a vendor-independent, online directory and information resource center of managed service solutions. For more information regarding THINKstrategies' unique consulting services, visit www.thinkstrategies.com, or contact us at info(at)thinkstrategies(dot)com.
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