Aon Consulting Worldwide, the global human capital consulting organization of Aon Corporation (NYSE: AOC), today announced the formation of its New Media and Creative Services group, specializing in interactive and digital media for enhanced internal and executive communication strategies. Brian Baker was hired recently as vice president to lead this group.
The New Media and Creative Services Group will leverage emerging technologies and Aon Consulting's existing strength in strategic communications. The group will develop solutions for engaging employees, reflecting the changing workforce and increasing competitive environments.
"Many organizations have several generations working in various locations, making it necessary to take new approaches to communications planning and execution," said Cindy Keaveney, executive vice president, Human Capital practice leader, with Aon Consulting. "Add to that the ever-changing nature of the business world, and it becomes clear as to why it is essential for today's communications functions to adopt interactive and digital media initiatives. Those that do will benefit from increased engagement of constituencies, greater cost savings and enhanced productivity."
Brian Baker served as vice president of communications for Lehman Brothers, prior to joining Aon Consulting. At Lehman Brothers, he led the internal and external communications functions for the Business Technology division. Before that, he was vice president, communications, information technology, for Credit Suisse Group where he implemented a Web 2.0 employee human capital initiative. With Aon Consulting, Baker will lead the development and implementation of Web 2.0 and social communications strategies for clients' internal and executive communications programs.
Baker earned a bachelor's degree in business administration and marketing from Northeastern University, and he has earned several communications awards throughout his career.
Baker joined Aon Consulting April 20, and is based in New York.
About Aon Consulting
Aon Consulting Worldwide is among the top global human capital consulting firms, with 2008 revenues of $1.358 billion and more than 6,300 professionals in 117 offices worldwide. Aon Consulting works with organizations to improve business performance and shape the workplace of the future through employee benefits, talent management and rewards strategies and solutions. Aon Consulting was named the best employee benefit consulting firm by the readers of Business Insurance magazine in 2006, 2007 and 2008. For more information on Aon, please visit www.aon.mediaroom.com.
Aon Corporation is the leading global provider of risk management services, insurance and reinsurance brokerage, and human capital consulting. Through its more than 37,000 colleagues worldwide, Aon readily delivers distinctive client value via innovative and effective risk management and workforce productivity solutions. Aon's industry-leading global resources and technical expertise are delivered locally through more than 500 offices in more than 120 countries. Named the world's best broker by Euromoney magazine's 2008 and 2009 Insurance Survey, Aon also ranked highest on Business Insurance's listing of the world's largest insurance brokers based on commercial retail, wholesale, reinsurance and personal lines brokerage revenues in 2008. A.M. Best deemed Aon the number one insurance broker based on brokerage revenues in 2007 and 2008, and Aon was voted best insurance intermediary, best reinsurance intermediary and best employee benefits consulting firm in 2007 and 2008 by the readers of Business Insurance. For more information on Aon, log onto http://www.aon.com/.