Tuesday, April 3, 2012

Women in Consulting (WIC) Events Highlight Business Marketing and Best Practices

Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, will present online and in-person programs covering a variety of business best practices, including marketing techniques such as SEO and social media.

The second-quarter webinars, in-person meetings, and workshop will cover topics such as search engine optimization, Twitter, starting a nonprofit, storytelling for business, new client "onboarding," "guerrilla publicity," and social media. WIC's in-person meetings take place in five locations throughout the Bay Area.

The WIC events are known for providing actionable tips and techniques that drive real business results. For example, WIC member Angel Rampy, founder of Success through Learning, credits a WIC workshop with dramatically increasing her income. "I went to WIC's workshop on value-based pricing last year and, as a result, shifted my pricing approach for my corporate clients. I now charge by the project instead of by the hour. In less than three months, I increased my income thirty percent," she said.

The schedule of events for the second quarter of 2012 includes:

Webinars (11:00am - 12)

April 4: "Got Hits? How to Make Sure You Do! Writing SEO into Your WordPress Site," Lou Anne McKeefery, founder, Be-Found

May 2: "How to Start Your Own Nonprofit," Heather Fleming, co-founder and CEO of Catapult Design

June 6: "Consultants: How to Successfully Onboard Yourself at New Clients," Pam Fox Rollin, executive coach, facilitator, and consultant, IdeaShape

Workshop (10:00am - 2)(10:Sapore Italiano Restaurant)(10:Burlingame)

June 7: "Strategic Social Media Marketing," Suse Barnes, founder and president of Susby Internet Solutions and co-advisor of the San Francisco State University College of Extended Learning social media certificate program

General Meetings (6:00pm - 8)(6:Mountain View and Menlo Park)

April 19: "Twitter for Business Results," Janet Fouts, social media coach and speaker, Tatu Digital Media (Quadrus Conference Center, Menlo Park)

May 17: "Storytelling for Business," Shel Israel, author, Stellar Presentations (Michael's at Shoreline, Mountain View)

June 21: "Guerrilla Publicity for Your Business," Jill Lublin, CEO, Promising Promotion (Michael's at Shoreline, Mountain View)

South Bay Satellite Meeting (11:30am - 1)(11:Los Gatos Lodge)(11:Los Gatos)

April 9: "Drive Business Vitality and Prosperity to Your Office/Home Spaces Through Color," Carol Woodard, ASID, certified color specialist, and Linda Lenore, a feng shui master and professional interior designer

May 14: "Key Questions that Sell Your Services," Elaine Starling, founder, Starling Media Services

June 11: "Best Practices Sharing," facilitated by Jennifer Berkley Jackson

North Bay Satellite Meeting (6:30pm - 8)(6:various locations)

April 4: "Navigating to the Next Level in Your Career," Susan Bernstein, principal, Work from Within (Unity Center, Novato)

May 2: "Get LinkedIn to Sales," Kurt Shaver, principal, The Sales Foundry (Unity Center, Novato)

June 6: "Build It Better the First Time: Seven Essential Website Features You Don't Want to Be Without," Shirin Oreizy, president, Next Step e-Solutions (Location TBD).

East Bay Satellite Meeting (11:30am - 1)(11:Pyramid Alehouse)(11:Walnut Creek)

April 11: "Blast Past Your Competition: Grow Your Business through Five Critical Best Practices," Heidi Sloss, author, keynote speaker and business mentor

May 9: "Fanthropologie: the Art and Science of Fan Engagement," Adryenn Ashley, founder, Wow! Is Me

June 13: "Don't Be a Stranger: How to Get People to Know (and Trust) You Before They Ever Meet You," Nancy Webb, Nancy Webb Graphic Design

WIC events are interactive and provide members with direct access to business leaders who share invaluable information on how to thrive in a global marketplace. For a complete list of upcoming WIC networking opportunities, meetings, workshops, webinars, and other events, visit www.womeninconsulting.org/calendar.

About WIC

Women in Consulting (WIC) is a vibrant, diverse, and powerful community of consultants and small business owners working to build strong businesses. Founded in the San Francisco Bay Area in 1998, WIC provides its 400+ members and affiliates a forum to connect and share with like-minded professionals. Established as a nonprofit, collaborative community to foster successful businesses for its members, WIC sponsors programs and activities to help members network, improve their skills, and thrive even in a tumultuous economic climate, and also provides consulting leadership and support to the community at large.

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